[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Consumer Press Release for Immediate Release
March 2010 – Focus Multimedia, one of the
UK’s leading PC games and software publishers, is bringing
the smash hit adventure RPG King’s Bounty: Armored Princess
to UK retail for the very first time.
King’s Bounty: Armored Princess is the standalone sequel
to the multi-award winning role-playing game (RPG) King’s
Bounty: The Legend.
Described as “awesome” in a 9 out of 10 review on
gamesradar.com and “outstanding” by gamespot.com,
King’s Bounty: Armored Princess is already garnering critical
King’s Bounty: Armored Princess unfolds in a rich new
fantasy world. Hordes of demons have ravaged the lands of Darion
and defeated the troops of King Mark. Darion’s only hope is
the legendary knight Sir Gilbert, but the celebrated hero left long
ago to explore the distant world of Teana.
The player takes command of Princess Amelie as she travels to
the mystical and dangerous kingdom of Teana in a quest to find Sir
Gilbert and bring him home.
Armies of terrifying creatures and monstrous bosses all stand in
Amelie’s path. Fortunately she has many new skills and
abilities to help her overcome the enemies attacking the kingdom of
Teana, including her own pet dragon!
The princess and her army of companions travel across a huge
continent, communicating with other characters, collecting
resources and recruiting an army. Whilst exploring, Amelie is
controlled in real-time mode. When a battle takes place the game
switches to classic turn-based mode with a strong emphasis on
King’s Bounty: Armored Princess is a game with widespread
appeal. With a fascinating storyline, beautiful hand drawn
environments and gameplay that is both accessible and immersive,
King’s Bounty: Armored Princess will enchant fans of the
fantasy game genre as well as casual gamers.
King’s Bounty: Armored Princess is the first title of a
new partnership between Focus Multimedia and leading Eastern
European games publisher 1C Company, marking Focus’ expansion
into the full price gaming market. Focus is the UK’s market
leader in impulse price PC games and software.
King’s Bounty: Armored Princess is available on Friday
19th March from all good games retailers, or may be ordered direct
www.focusmm.co.uk. To view a list of UK
The suggested retail price is just £19.99 including
About Focus Multimedia
Focus Multimedia is the market-leading publisher of impulse
price PC games and software in UK retail, with over 25 million
units sold since 1995. With numerous Number One bestsellers in its
range, Focus excels in taking a product and positioning it as a
successful franchise in the UK & Ireland, and also through
partners in key foreign territories. The privately owned British
company works closely with renowned publishers, developers and IP
owners worldwide to help develop, license and distribute
market-leading products through multiple sales channels. From
packaging, manufacturing and marketing to sales, merchandising and
customer support, every step of the process is managed by Focus'
knowledgeable staff, who between them have decades of experience in
the interactive entertainment industry. Successful franchises
marketed by Focus include Amazing Adventures, Bejeweled, Driving
Test Success, Hidden Expedition, Mystery Case Files and Nancy Drew.
For further information on Focus Multimedia please visit
About 1C Company
1C Company specializes in the distribution, publishing and
development of business, entertainment and educational software.
Founded in 1991, 1C has become the largest publisher and
distributor of computer and video games in Eastern and Central
Europe. 1C Company is widely acknowledged as a game developer and
has several internal studios. Internal developments of 1C include
IL-2 Sturmovik series and Theatre of War. 1C Company works as a
publisher and producer with over 30 independent development studios
and has produced over 100 projects for PC and consoles including
titles like Space Rangers 1 & 2, Soldiers: Heroes of World War
II, Men of War, Men of War: Red Tide, Perimeter, Fantasy Wars,
Elven Legacy, Death to Spies, King’s Bounty: The Legend and
King’s Bounty: Armored Princess. For more information on 1C
Company please visit
For further information please contact:
Lucy Felthouse – PR & Marketing Executive
Tel: +44 (0)1889 570156