Thursday 10th June 2010

Leading social gaming developer Playdom has announced plans to expand into Europe - aiming to internationalise and localise its top titles this year.

Playdom is one of the fastest-growing social gaming companies in Silicon Valley and produces several leading games on the Facebook and MySpace platforms. The firm is seeking to extend its reach throughout Europe, with fully-localised versions of its top social games available in English, French, Italian, German and Spanish.

The first game to be fully localised will be Bola, a Facebook football game which brings arcade-style football to the world's largest social network. The beta version of Bola has already enjoyed tremendous success, with analytics site Appdata listing it as the 45th most popular application on Facebook and one of its fastest growing.

"In 2010 thus far, Playdom has acquired Offbeat Creations, Three Melons, Merscom and Acclaim," says John Pleasants, CEO, Playdom. "We're building a formidable line-up, and steadily increasing our free-to-play games. We're now able to make our games even more accessible throughout Europe, with Bola leading the way.

"Bola is an easy-to-play soccer game where players build and manage a team, then challenge their friends to a nail-biting tournament of fast feet, devastating slide tackles and amazing goalie saves. Combining arcade play with resource management, it's one of the best football offerings on Facebook, and one we expect will be embraced by European football fans as well."

Bola (shown below) will be available to play for free and fully-localised for English, French, Italian, German and Spanish Facebook players shortly.

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