[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
FORT LEE, N.J. - June 22, 2010
Fantage, the virtual playground uniquely designed for children
and tweens, is excited to introduce its very own microtransaction
system, “eCoins.” Used to buy in-game virtual items,
Fantage users can now purchase everything including all the
costumes, hoverboards, furniture, clothing and digital stickers
previously available only to Premium Members.
Based on numerous requests from parents of Fantage users, the
eCoin system eliminates the need for parents to ‘work
overtime’ to help their children earn extra stars for
purchases. The implementation of this new system required a
complete rethinking and overhaul of the past system.
“Listening to our users and their parents is a fundamental
part of our business,” commented David Hwang, co-founder and
chief executive officer of Fantage. “Our team worked
diligently to create a combination of subscription and
microtransaction-based purchasing to give children and their
parents more freedom to enjoy and experience the world of Fantage
without restriction.”
Designed to allow those Fantage fans who would prefer the item
perks of a premium membership without paying the premium membership
dues, eCoins provide users with the ultimate purchasing power.
Fantage fans have the following purchase options to enjoy a chance
to buy and enjoy items whenever they wish:
- 10,000 eCoins for $10 (20,000 E-coins for Premium Members)
- 22,000 eCoins for $20 (44,000 E-coins for Premium Members)
- 30,000 eCoins for $25 (60,000 E-coins for Premium Members)
Perks of using eCoins:
- Premium membership not required to purchase items with
eCoins
- eCoins provide access to all merchandise regardless of
membership status
- Items purchased with eCoins will still be available and present
regardless of membership status
- Premium Members will receive double the eCoins for the same
purchase price
Credit cards, Ultimate Game Card, ONE card, PayPal and gift
certificates can all be used to purchase eCoins and premium
memberships on the Fantage website. And, as of May 21, Fantage
users also have the option to purchase premium memberships and
eCoins through BilltoMobile
TM
(Currently supported by Verizon), by which they can bill
purchases directly to their mobile phones.
“The introduction of the eCoins virtual currency system,
as well as new payment systems like BilltoMobile, will provide our
fans with truly customizable gaming experiences,” said David
Hwang. “Each player is different; providing these options
will give members more opportunities to enjoy the world.”
About Fantage
Founded in 2007, Fantage is a next-generation destination site
for children. Fantage games and adventures entertain and delight
children, and promote positive social interaction in an engaging,
exciting, safe environment that both kids and parents love. Fantage
also provides an age-appropriate, safe social networking experience
within a fun virtual world. The company is completely dedicated to
the safety of Fantage members, and has developed a highly
sophisticated, three-tier safety system providing the greatest
level of protection of any community site for children on the web.
For more information about Fantage, please visit
www.Fantage.com.
Wendy Beasley, TriplePoint for Fantage
+1.919.246.5970
wbeasley@triplepointpr.com
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