STOCKHOLM, SWEDEN – 25th June 2010 – PAN Vision Group, a leading independent Nordic publisher and distributor of interactive entertainment based in Stockholm Sweden, in conjunction with Mercis bv, the Amsterdam based licensor, are pleased to announce that one of the leading brands in children’s entertainment over the last half century, Miffy, is set to make its long awaited appearance on videogames consoles with Miffy’s World debuting on WiiWare ^TM in summer 2010.

Developed by independent Portuguese game developer Biodroid, and featuring the star of approximately 120 books which have sold in excess of 85 million copies worldwide since her debut in 1955, Miffy’s World is a simulation game world for children featuring the rabbit Miffy and her cast of animal friends. Helping to stimulate the creative aspects of the imagination through the game’s quests and puzzles, children are encouraged to explore the world of Miffy and interact with its array of colourful characters.

Miffy’s World also has an innovative parent control feature. Because the game is aimed at young children it will only be playable from the real world hours of 6am to 9pm. Time in the game is synchronized with the Wii’s internal clock and real time will be visible by the relative position of the sun from sunrise to sunset and on the clock inside Miffy’s house. When 9pm approaches (or at any time chosen by the parent) an alert will be sent to the player, the game will be saved and an animation will show Miffy going to bed.

Miffy’s Mom or Dad can also be controlled by a parent at the same time as their child is playing as Miffy. Although they cannot directly interact with the game world they can point at various objects using a second controller and thus help with any quests or puzzles that children may need encouragement with. If a parent is not available however, Miffy’s Mom and Dad have scripted behaviours; they will never leave the house if not controlled by a player, they will initiate quests for Miffy to undertake outside in the game world, and they will also perform the ‘help’ function throughout the game whenever the player is not progressing.

55 years on, Miffy is now a global phenomenon with Miffy’s World set to be her greatest adventure yet!

The brand new trailer is available to download from: https://www.yousendit.com/download/K0JUS3hjNDJQb0pFQlE9PQ

KEY FEATURES

• Single player or two-player
• 2D wrap-around circular world comprised of the main characters’ houses (Miffy, Poppy, Boris, and more) and other locations including the School and the Playground
• Game world designed to replicate the aesthetic of the much loved books
• Game world comprised of four Miffy experiences – World, Zoo, Seaside, Mountains – each with their own individual locations
• In-game time synchronized with the real world via the Wii’s internal clock.
• Three playable characters – Miffy, Mom and Dad
• Eight non-playable characters – Poppy, Grunty, Boris, Barbara, Aunt Alice, Melanie, Snuffy and the Teacher
• Interactive puzzles, object discovery, quests, character interaction and maps

For press inquiries and interview requests please contact:

Simon Callaghan

PlayReplay

Email: simon.callaghan@playreplay.net

Tel; +44 (0)203 176 0139

Mob; +44 (0)7867 514554

About PAN Vision

PAN Vision is the leading independent distributor and publisher of games and films in the Nordic region with a turnover of €140 million. The company has its own offices throughout the Scandinavian countries as well as the Baltic countries and has 170 employees. The HQ is situated in Stockholm.

About Mercis

Mercis B.V. with its principal office in Amsterdam, has been managing Dick Bruna’s worldwide copyrights since 1971 and is closely involved in the development of all the merchandise and media productions. Mercis Publishing B.V. is the publisher of the Dick Bruna books.

About Biodroid Entertainment

Biodroid Entertainment is a Lisbon based game IP developer that adds value by creating and producing innovative products based on strong existing IPs. We maximize IP value through cross-platform digital media mainly, but not exclusively in the videogame market. We assure that the success factors of IP are rightly capitalized and translated across formats and platforms. We chose creativity as fuel and Intellectual Property as the resource for our factory: we partner with the licensor, we manage and we take it to the market.

Nintendo trademarks used under license. WiiWare is only available through the Wii console