Thursday, 15th July 2010: Gameshastra, India's largest game services provider, is continuing its aggressive global expansion by expanding its Japanese offering and announcing the appointment of Mayank Mathur as their Business Development Manager for Japan region.

Mayank will directly serve this part of Asia from Tokyo, which will now benefit from a bespoke Gameshastra operation digitally publishing fully-localised iPhone, iPod touch, PSN and WiiWare titles to the Japanese market. In addition, Gameshastra will extend its core game services offerings to publishers and developers in the region.

Mayank Mathur is a games industry veteran with real Japanese expertise. Graduating in Entertainment Software Development at Sheffield Hallam University, he was selected by the British Council, Commonwealth Business Council and IIM, Bangalore, to participate in 'Creative Future India 2007'. He has worked with Tata Elxsi's Gaming Division - VCL and been featured in Nikkei as a young game developer and entrepreneur from India.

Mayank speaks and writes Japanese and is well versed with Japanese business methodology. He has been following Eastern games, comics and animation since his early years and his interest in Japanese forms of storytelling and visual expression inspired him to create partnerships between the Japanese and global gaming industry.

"With facilities in Europe and now a dedicated Business Development Manager for Japan supporting our operations in U.S. and the headquarters in Hyderabad, India, we're able to fully service the global games industry," says Prakash Ahuja, CEO, Gameshastra. "Mayank is a vastly experienced gaming industry executive, with a real passion for the Japanese industry, and we're confident he'll help establish Gameshastra as one of the leading players within Japan."