Amsterdam, the Netherlands – Virtual world and MMO games specialist Virtual Fairground announced today the launch of its browser-based virtual world and MMO game development platform, The Ride.

The Ride enables reliable and rapid development of advanced and scalable 3D Flash-based virtual worlds and MMO games at a fraction of the cost usually associated with these types of products and services. Virtual Fairground has spend over 2 years developing this proprietary technology and design platform after raising US 4 million in venture capital in 2008.

“Creating Triple A quality, highly-scalable virtual worlds and multiplayer online game experiences is an enormously time-consuming and costly process if you want it done right”, says Ilja Goossens of Virtual Fairground. “That is why we created this technology and platform. It covers things such a communication between players, account management, moderation, soft and hard currency economies, shops, item handling, localization, server infrastructure, quests, mini-game implementation, achievements… basically everything you need to create a compelling game-based virtual world or MMO Lite.

Besides that, our technology is 100% tailored towards high-quality, browser-based experiences without the need for a client download. We believe this where the future is for virtual worlds and MMOs and this is what makes The Ride unique.

Virtual Fairground ( www.virtualfairground.com) recently launched a major update to its own flagship Flash-based virtual world and MMO Lite Club Galactik ( www.clubgalactik.com) that showcases the latest features of its platform.

“We are entertainment producers first and technology developers second”, says Ilja Goossens. “We just realized that in order to create multiple, high-quality MMOs and virtual worlds in a browser cost-effectively and quickly we would need to create the technology ourselves. We understand what the technology needs are for an entertainment developer because we are one ourselves.”

About Virtual Fairground

Virtual Fairground ( www.virtualfairground.com) produces online entertainment, browser-based virtual worlds and MMOG for wide audiences in various international markets. The company takes care of all aspects of production. From licensing, funding and development to publishing and commercialization. Projects currently in development are Club Galactik ( www.clubgalactik.com), based on animation hit series Galactik Football and several unannounced games with various international partners.