[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
24th August 2010
TRAX, the UK’s ultimate event for drivers and fans of
performance cars, is to dominate Silverstone, the home of British
motor-sport, on Sunday 5th September, featuring the all-new Live
Action Arena sponsored by racing game nail’d.
New for 2010, the nail’d Live Action Arena will run
throughout the day, bringing the game to life, with 12 of the
UK’s leading QRA Quad racers demonstrating their unbelievable
skills and stunts to the crowds. nail'd, world’s fastest
off-road arcade racing game launches on 22nd October 2010, on the
PlayStation
®
3 computer entertainment system, Xbox 360
®
, the video game and entertainment system from Microsoft
®
, and PC, courtesy of publisher Deep Silver. TRAX visitors
will be in for a treat though, as they will be able to play
exclusive previews of the game before anyone else in the UK!
Gary Chantler, Marketing Executive at Deep Silver for
nail’d, said: “It’s great to be working with
Future Publishing on this exciting event. I’m thrilled to be
showing nail’d in the UK for the first time at one of the
biggest and most prestigious car shows in the UK.”
Crowds can also expect to be wowed by spectacular driving
displays from Formula Drift Champion Chris Forsberg, who will
perform his world famous ‘bottle trick’ amongst other
drift demonstrations. Paul Swift, Top Gear wheelman and stunt
driver, will also be demonstrating his high-speed precision
skills.
Event-goers can expect plenty of other track action with the
super-car sessions, where you’ll get to see Corvettes,
Ferraris, Lamborghinis, Maseratis, and other rare metal in action
on the track.
You can also take your own car out on the track, with all makes
and models welcome; so whether it’s your first time on track
or you're a track day veteran, you can put your car to test on the
world-famous F1 Circuit.
There will also be special displays from the most impressive car
clubs in the country, with over 4,500 cars on display, as well as
the all-new super-car paddock and 2010 Power & Style Awards,
which will recognise the best ‘Performance tuned’ and
‘Street style’ cars at the show.
And, as the last major show of the season, TRAX is a great place
to grab a bargain, with a massive retail village packed with many
of the leading brands in the tuning market offering significant
discounts on the products and services. With over 10,000 sqm of
tuning retail space; TRAX is the ultimate day out for any
performance car enthusiast!
Tickets cost £17 in advance, or £20 on the gate.
Track time costs £30, with passenger tickets at £10.
Under 14's free with an accompanying paying adult.
For more information about TRAX, please visit
www.traxshows.co.uk.
For more information about nail’d, please visit the
official website:
http://naild.deepsilver.com, Twitter:
http://twitter.com/naildgame or Facebook:
http://www.facebook.com/naildgame.
For more information please contact:
Chris is available for interview, please contact Jen Campbell on
01225 732269 or
jen.campbell@futurenet.com for more
information.
Marketing & ticket offers – Cheryl Sheppard on 01225
442244 x 2168
About the Adrian Flux Auto Events Series 2010:
Japfest – Europe’s biggest Japanese performance car
show, Castle Combe, 15th May,
www.japfest.co.uk
Classic Ford Show – The UK’s premier classic Ford
event, Santa Pod, 6th June,
www.classicfordshow.co.uk
The Performance Vauxhall Show – The no. 1 performance
Vauxhall event, Santa Pod,
12th & 13th June,
www.pvshow.co.uk
Total Vauxhall Live – The high-octane performance Vauxhall
circuit event, 7th August, Castle Combe,
www.totalvauxhall.co.uk/live
Ford Fair – Europe’s biggest Ford Festival,
Silverstone, 8th August,
www.fordfair.co.uk
Japfest 2: The Evolution – The world’s most extreme
Japanese tuning show, 15th August, Rockingham Motor Speedway,
www.japfest2.co.uk
TRAX – The ultimate performance car show, Silverstone, 5th
September,
www.traxshows.co.uk
About Future
Future plc is an international special-interest media group that
is listed on the London Stock Exchange (symbol FUTR). Founded in
1985 with one magazine, today we have operations in the UK, US and
Australia creating over 180 special-interest publications, websites
and events for people who are passionate about their interests. We
hold strong multi-media market positions in games, technology,
film, music, cycling, automotive and crafts. Our biggest-selling
magazines include Total Film, T3, Classic Rock, Digital Camera,
Guitar World, Official Xbox Magazine, Official Playstation
Magazine, Nintendo Power, Maximum PC and MacLife. Our websites
include gamesradar.com, bikeradar.com, techradar.com,
musicradar.com and photoradar.com. Future sells more than 3 million
magazines each month; we attract more than 27 million unique
visitors to our websites; and we host 27 annual live events that
attract hundreds of thousands of enthusiasts. In addition, Future
exports, syndicates or licenses its publications to 90 countries
internationally, making us the UK’s number one exporter and
licensor of monthly magazines.
About Deep Silver
Deep Silver develops and distributes interactive games for all
platforms. The Deep Silver label means to captivate all gamers who
have a passion for thrilling gameplay in exciting game worlds. Deep
Silver works with its partners to achieve a maximum of success
while maintaining the highest possible quality, always focusing on
what the customer desires. Deep Silver products are designed to
equally appeal to pros and beginners, children and adults.
Deep Silver has published more than 100 games since 2003,
including S.T.A.L.K.E.R.: Clear Sky, the Chernobyl shooter, and the
X series of space combat trading games. Plus own brands like the
action role-playing game Sacred 2: Fallen Angel, the Horse Life
series of horse simulations, the survival horror game Cursed
Mountain and the role-playing game Risen. Furthermore, in March
2010 there followed the action adventure game adaptation of the
popular TV series Prison Break on PS3, Xbox 360 and PC. For more
information please visit
www.deepsilver.com
Koch Media is a leading producer and distributor of digital
entertainment products (software, games and films). The company's
own publishing activities, marketing and distribution extend
throughout Europe and the USA. It has also formed strategic
alliances with numerous games and software publishers: Nintendo
®
, Mindscape, Dark Energy, Asylum, bitComposer, Kaspersky
Labs, Nero, Cyberlink, Cakewalk, Gotham New Media, Accountz, Tuneup
Utilities, AVG Technologies, Mr Site, and many more. Headquartered
in Planegg near Munich/Germany, Koch Media owns branches in United
Kingdom, France, Germany, Austria, Switzerland, Italy, Spain, the
Nordic regions, Benelux and the USA.
www.kochmedia.com
# # #
Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft
group of companies.
" ", ”PlayStation” and “PS3” are
trademarks or registered trademarks of Sony Computer Entertainment
Inc. All Rights Reserved.
All product titles, publisher names, trademarks, artwork and
associated imagery are trademarks, registered trademarks and/or
copyright material of the respective owners. All rights
reserved.
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