SAN MATEO, Calif. – Aug. 30, 2010 – Beginning August 30, Hudson Entertainment will ask gamers and non-gamers alike to make a difference in a young child’s life. For every person who ‘Likes’ the Lost In Shadow page ( www.facebook.com/lostinshadow) Hudson will donate 10 cents to Child’s Play, a community-based charity with its roots in the gaming industry, founded by the creators of Penny-Arcade.com. For those who want to donate more; by changing their profile picture to a picture of a shadow, any shadow, Hudson will jump up the amount to a $1 donation. All ‘Likes’ and Shadow Profile Pictures will be counted on the Lost In Shadow page at the end of Shadows to Light Day, Sept 7th, 2010.

Lost in Shadow follows a shadow of a boy as he attempts to climb around and up a mystical tower. Along the way, players must solve mysteries, puzzles and fight off enemies that try to impede the boy’s progress. The “Shadows to Light” event aims to help cast light in a young child’s life by contributing to the donations of toys, games, books, and monetary contributions for sick kids in children’s hospitals across North America.

"Child's Play is excited about Shadows To Light Day and the opportunity it's creating for children across the nation," said Kristin Lindsay, Foundation Coordinator for Child’s Play. “We invite the vibrant gaming community to join in, log onto Facebook, and help us make a difference!”

Participants can also “follow” Hudson on Twitter at www.twitter.com/hudsonent for updates on the event and game. Be sure to stop by Hudson’s booth at PAX from September 3 – 5, located at booth #842 for a chance to play Lost in Shadow!

Lost in Shadow will be released in North America on Jan. 4, 2011 for WiiTM. For more information on Lost in Shadow, please visit www.lostinshadow.com.

For more information on Child’s Play, visit http://www.childsplaycharity.org/.

Hudson Entertainment is the North and South American publishing arm of Hudson Soft, an international provider of games and entertainment content founded in 1973. Hudson Entertainment focuses on four key businesses: console retail games, digital download content, mobile games, and music. Hudson introduced best-selling videogame franchises including Bomberman, Bonk, Military Madness and Deca Sports. Hudson's mobile division is a leading supplier of games and personalized content. Through numerous partnerships with record labels, Hudson has become a leading provider of digital music and video content. For more information on Hudson Entertainment, please visit www.hudsonent.com.

Child’s Play . Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play ( www.childsplaycharity.org), a community-based charity grown and nurtured from the game culture and industry. Over seven million dollars in donations of toys, games, videos, books and cash for sick kids in 70 partner Children’s Hospitals across North America and the world have been collected since inception.