FOR IMMEDIATE RELEASE

Guitar Hero: Warriors of Rock Demo Delivers Sneak Peak at All-New Story-Based Quest Mode with Four Shredtacular, Speaker-Blaring Tracks

London, UK – 7th September, 2010 – Budding beat chemists, hard rockin’ living room legends, singing sensations and all of their friends itching to take DJ Hero ^® 2 and Guitar Hero ^® : Warriors of Rock for a spin in advance of the games’ releases later this autumn need not wait any longer as Activision Publishing Inc. (Nasdaq: ATVI) announced that the demos will be available today for free download on Xbox LIVE ^® Marketplace for the Xbox 360 ^® video game and entertainment system from Microsoft. Gamers looking to score any one of various exclusive bonus offers can pre-order both games in-store at retailers nationwide. Guitar Hero: Warriors of Rock shreds onto store shelves 24th September with DJ Hero 2 spinning into retailers on 22nd October.

In the DJ Hero 2 demo, fans will get a taste of four exclusive mixes from the best soundtrack in entertainment as they freestyle scratch, sample and crossfade through various gameplay tutorials, QuickPlay and all-new multiplayer modes including Accumulator and DJ Battle. Mixes included in the demo of DJ Hero 2 are:

• Pussycat Dolls Featuring Busta Rhymes “Don’t Cha” Mixed With Pitbull ”I Know You Want Me (Calle Ocho)”
• Lady Gaga Featuring Colby O’Donis “Just Dance” Mixed With Deadmau5 “Ghosts N Stuff”
• MSTRKRFT Featuring N.O.R.E. “Bounce” (Battle Mix)
• Estelle Featuring Kanye West “American Boy” Mixed With Chic “Good Times”

Gamers looking to be among the first to experience Guitar Hero: Warriors of Rock’s all-new, story-driven Quest Mode, narrated by notorious KISS front man Gene Simmons, will be transformed into rock warriors and shred to the following four hit tracks off the game’s quintessential rock collection:

• Black Sabbath “Children of the Grave”
• Foo Fighters “No Way Back”
• Slash featuring Ian Astbury “Ghosts”
• Dethklok “Bloodlines”

About DJ Hero 2

The ultimate mixer of music and friends, DJ Hero 2 will deliver the definitive way for players to come together and party with a host of new multiplayer modes – including DJ Battles that pit DJ against DJ in mixes produced specifically for battle gameplay – and invite vocalists into the spotlight with integrated on-screen singing and rapping of lyrics and rhymes while bringing the party to life with jump-in/jump-out Party Play gameplay. Featuring the biggest dance, pop and hip-hop hits by the hottest artists everyone knows and loves remixed by world-class DJ’s in an all-new way, the game’s soundtrack delivers 83 unique creations only available in DJ Hero 2. Further immersing players into the music, the game offers a heightened level of creative input and allows everyone to add their own touch, directly impacting the beats they’re spinning with freestyle scratching, crossfading and sampling. The game will also feature an all-new career-based Empire Mode where players start out as an up-and-coming DJ on the road to becoming the head of a major entertainment empire, all of which is founded solely on their success as a DJ.

Dropping on 22nd October, DJ Hero 2 will invite a wave of new digital disc jockeys to the turntables as the game will be available as a Party Bundle which will include a copy of the game, two turntable controllers and a microphone, offering the ultimate party-in-a-box. Gamers who experienced DJ Hero ^® , the #1 new videogame intellectual property of 2009, can pick up DJ Hero 2 as a Turntable Bundle featuring one turntable controller and a copy of the game or as standalone software. The game is in development by FreeStyleGames for the Xbox 360 ^® video game and entertainment system from Microsoft, the PLAYSTATION ^® 3 and the Wii ^TM system from Nintendo. The game is rated 12+ by PEGI. For more information about DJ Hero 2, please visit www.djhero.com, www.facebook.com/djhero and www.twitter.com/djherouk.

About Guitar Hero: Warriors of Rock

In Guitar Hero: Warriors of Rock, join with friends on an epic rock journey to save rock. Featuring an impressive 90+ track set list and a host of all-new gameplay features, living room legends and their friends can strum, drum and wail in the most immersive music videogame experience to date. Delivering the quintessential rock music collection that focuses on guitar shredding hits from bands such as Black Sabbath, Slipknot and Megadeth and larger-than-life band anthems from Queen, Muse and KISS, players can unleash more rewards and unlockable content than ever before in Guitar Hero: Warriors of Rock’s Quest Mode, the franchise’s first ever story-based mode, and Quickplay+, which invites challenge-starved fanatics to test their rock skills. Running on the powerful Guitar Hero ^® engine that has been expanded and refined and with encores from the critically-acclaimed and fan favourite gameplay features that made Guitar Hero one of the most popular franchises of all-time – such as Party Play, Competitive modes and any combination of up to four instruments – the game offers a complete interactive and connected experience bringing friends and foes to the stage in the ultimate rock music experience.

Available 24th September, Guitar Hero: Warriors of Rock is being developed by Neversoft Entertainment for the Xbox 360 ^® video game and entertainment system from Microsoft and the PlayStation ^® 3 computer entertainment system and by Vicarious Visions for the Wii ^TM system from Nintendo. The game is rated 12+ by PEGI. For more information about Guitar Hero: Warriors of Rock, please visit GuitarHero.com and www.twitter.com/guitarherouk.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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DJ Hero and Activision are registered trademarks of Activision Publishing, Inc.

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