AUSTIN, TX – October 21st, 2010 – Super Happy Fun Fun, Inc. is proud to celebrate the 1-year anniversary of Big Buck Hunter® Pro™ on the iTunes App store by announcing their new 4.0 update to Big Buck Hunter®Pro™ for the iPhone/touch. The App is faithfully based on the world’s #1 hit arcade hunting game from Play Mechanix/ Raw Thrills. The new iPhone update features the popular Moose Adventure now available for in-App purchase, complete with three new hunting destinations, three classic bonus games, and a number of gameplay enhancements.

Since Super Happy Fun Fun’s release of the 3D shooter for iPhone and iPod touch at the end of October 2009, Big Buck Hunter®Pro™ became an instant staple on the iTunes App Store – featured immediately by Apple as “What’s Hot” and at the top of “Best Hunting and Fishing Games.” The game quickly moved up the iTunes charts into the Top 100 Overall, Games and Arcade lists and regularly commands a ranking in the top 20 in Sports.

In addition to the Moose Adventure’s three new, action packed treks, of five sites each, the in-App purchase update also includes the three bonus levels; Log Yard Bonus, Clockwork Bonus and Turkey Hunt Bonus.

“Our reviews by fans have been stellar since our introduction of the App version of Play Mechanix’s smash arcade hit,” said Mark Stephen Pierce, CEO Super Happy Fun Fun. “The unique arcade-style gameplay provides the type of action that iPhone/iPod players love. “This is the fifth update in a line of major updates for Big Buck Hunter®Pro™ and shows our commitment to the product and the fans. We want to thank the Big Buck Hunter fans for their continued support of the product over the past year.” continued Pierce, “We are also Super Happy to also announce that we will soon be bringing Antelope to complete the Adventure and Bonus Level set of the original Coin-Op hit.”

Bag your copy on the App Store now: http://itunes.com/apps/bigbuckhunterpro.

The Big Buck Hunter®Pro™ App offers fast-paced arcade-style action and best-in-genre 3D graphics. Players should be forewarned that the game’s touch-to-shoot controls are highly addictive and may lead to extended periods of engaging gameplay. But don’t be alarmed; Big Buck Hunter®Pro™ is accustomed to catering to a phenomenally active fan base, and offers plenty of competition and replayability to go around.

The Big Buck Hunter®Pro™ iPhone game is luring new players to check out this franchise hit and offering unique new tools to the millions of enthusiastic Big Buck arcade fans, including a GPS locator to find the nearest Big Buck Hunter® Pro™ arcade machine in their vicinity.

Big Buck Hunter®Pro™ Features:

• Shoot three bucks without hitting any does or cows - simple concept, challenging execution
• Try your hand at addictive touch-to-shoot action across 3 stunning 3D hunting destinations
• Earn bonus points for bagging multiple bucks and shooting crafty critters
• Combine kill distance, impact location, and number of shots to achieve Big Buck Hunter glory
• Go head-to-head with your friends in Four-Player Pass-to-Play mode
• Flaunt high scores on the networked leaderboards to compete for Hunter Hero status
• Poke around with 3 bonus mini-games
• Compete for braggin’ rights on networked and local iPhone leaderboards
• Find the nearest networked BBHP arcade unit via built-in BBHP Arcade Game Locator with iPhone Location Services
• Track personal Arcade Leaderboard and Hunting Party standings from your iPhone with built-in arcade network integration, including arcade account management and registration
• Download the additional Elk, Bighorn Sheep, and Moose adventures, each with 3 new bonus games, inside the app.

For more information and to see a gameplay video, visit:

http://www.superhappyfunfun.com

Check out Super Happy Fun Fun on the social web:

twitter.com/shff and on facebook.com

Download art assets for Big Buck Hunter®Pro™ :

www.triplepointpr.com/dl/shff/bbhp_iphone_art.zip

About Super Happy Fun Fun, Inc.

Super Happy Fun Fun (SHFF) is a leading developer of mobile games and applications founded in 2001. Headquartered in Austin, Texas, the experienced team at SHFF creates and delivers some of the best interactive entertainment, from the classic Dark Castle to Snowboarding TnT, Ace Yeti Trapper and Big Buck Hunter® Pro™ for the iPhone and iPod touch. For more information, please visit www.superhappyfunfun.com.

About Big Buck Hunter

Created by Play Mechanix, Big Buck Hunter is the world’s #1 arcade hunting game series, thrilling gamers for over 10 years. Competitive hunters can also join CoinUp®, one of the most active arcade tournament communities in the US, centered around Big Buck Hunter. Learn more at http://www.bigbuckhunter.com.

About Play Mechanix

Founded in 1995, Play Mechanix, Inc. has become the leading designer of coin-operated video games. In business15 years, Play Mechanix has created over 40 titles for the Arcade, Bar and Casino industries including the best-selling video hunting series Big Buck Hunter, Deal or No Deal Arcade and I Dream of Jeanie for IGT. Play Mechanix looking forward to the upcoming release of Big Buck World ™, the update to Big Buck Safari that also includes Big Buck Hunter® Pro Open Season . Play Mechanix, Inc. is a wholly owned subsidiary of Raw Thrills, Inc.

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Big Buck Hunter® is a registered trademark of Play Mechanix, Inc. Big Buck Hunter® Pro™ 2010 Play Mechanix, Inc. All Rights Reserved. Published and Developed by TM & © 2010 Super Happy Fun Fun, Inc. Certain contents © Super Happy Fun Fun, Inc., 2009, All Rights Reserved.

Contact

Mark Stephen Pierce

Super Happy Fun Fun

mpierce@shff.com

(512) 349-7877 Ext. 100