[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
The badge reward system provides developers a way to increase
user engagement and loyalty by rewarding their app users with badge
rewards for targeted behaviors. It also exposes the app to
the rapidly growing Everbadge community. The idea itself is not
new, following a similar gamification model to that of Badgeville
and BigDoor Media but with complete focus on mobile, currently
Android only.
The beauty of the badge setup with Everbadge compared to
achievements with OpenFeint or Scoreloop is its availability to all
genres of apps, in addition to games. Developers can be up and
running with badges in their apps rather quickly by selecting from
an ever-growing library of premade badges. The code for the
app integration is generated on the spot and then it’s a
matter of copying, pasting and aligning with the app’s own
internal logic.
In addition, Everbadge is now offering cross promotion
advertising. Not only can developers cross promote their apps
for free but they can earn money by doing so. By adding a
“More apps…” or “More games…”
button into their app, once tapped by the user this will display a
list of other apps available to install directly from the Android
market. If an incentivized promoted app is successfully
referred by that developer’s app then the developer will earn
a 50% commission on that install.
To find out more information about Everbadge badges and cross
promotion advertising, developers can visit
http://everbadge.com/developer
About Everbadge:
Everbadge is a mobile social network on the Android platform.
It provides a mobile solution to users looking for new apps,
games, wallpapers, chat and more. Founded in 2010, Everbadge
has seen solid growth in a fairly short amount of time growing at a
rate of over 30,000 new registered members a month as of
2/2011.
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