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  Talkie Introduces a New Way to Save the World with Launch of Ecotopia in Private Beta
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

LOS ANGELES – April 4, 2011 – Ecotopia, the environmentally friendly Facebook game from independent game studio Talkie ( has opened today to a select group of gamers. Developed in association with Conservation International(CI), Ecotopia is a Facebook gaming adventure advocating environmental activism through engaging storylines and dynamic gameplay. While currently in private beta, the public launch of the game will be announced shortly.

In Ecotopia, players are tasked with transforming a dilapidated and polluted city into a digital paradise in an eco-themed, hero versus villains challenge. Fans participating in the closed beta trial are invited to go on in-game quests to generate resources and develop their own environmentally friendly areas, perform real-world acts of sustainability, and view clips from Conservation International – and other players – on Ecotopia TV. With the game’s full launch, players will also earn in-game points for their real-world acts of green; a never-before-seen approach to promoting environmental awareness.

Ecotopia reimagines ‘going green;’ encouraging players to not only learn how to make an impact through engaging, and more importantly, fun gameplay, but also rewarding them for taking that knowledge and applying it to their everyday lives,” said Chris Swain, founder and CEO of Talkie, and a professor and research institute director at the University of Southern California (USC) School of Cinematic Arts, Interactive Media division. “Our association with CI  and our own in-depth knowledge of making games has allowed us to create a truly unique  approach to sustainability and environmentally friendly living.”

For more information on the free-to-play Ecotopia, or for a chance to participate in the private beta before the trial ends, please become a fan of the game’s official Facebook page, or visit Talkie’s official website.

About Talkie

Talkie is an independent studio creating a new breed of highly engaging cinematic, story-driven social games. Founded in 2010 by CEO Chris Swain, a gaming industry pioneer, professor at University of Southern California and co-founder of the Electronic Arts Game Innovation Lab at USC, Talkie’s games feature state-of-the-art illustration and design and industry-leading gameplay mechanics designed to work across multiple social networks for a flexible, scalable gameplay experience. Talkie both creates its own games and licenses its technology platform to content owners worldwide, enabling the creation of branded social games based on original IP as well as existing entertainment properties. Talkie’s first social game, the eco-friendly Ecotopia, will launch on April 4, 2011, on Facebook. For more information, please visit

About Conservation International (CI)

Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity for the well-being of humanity. With headquarters in Washington, DC, CI works in more than 40 countries on four continents. For more information, visit:

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