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  505 GAMES CLOCKS UP FIRST ALL FORMAT #1 TITLE WITH ZUMBA FITNESS®
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04/14/2011
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Milton Keynes, (11 April 2011) - 505 Games are thrilled to announce that Zumba Fitness® has taken the top spot in the UK games charts.  The first fitness game to hold the number one slot since 2009, Zumba Fitness® has outperformed original forecasts and looks set tobecome a regular feature in the charts over the summer period.

If you haven’t heard about Zumba Fitness® already, you’re of the minority.  With more than10 million people in 110 different countries participating each week, Zumba® is the fitness program that helps people burn off the pounds with a unique blend of aerobic dance moves set to contagious Latin music. 

Distributed under license from Majesco Entertainment and launched in November 2010, Zumba Fitness® was amongst the first, third party Kinect titles that lets players dance hands free as they follow their onscreen instructor.  The Wii and PlayStation®Move versions ship with an exclusive Zumba® belt which holds the controller on the player’s hip to track movement.

“We saw unprecedented pre-orders for Zumba Fitness® on Wii.  However, even with the pre-order insight, Zumba’s performance has been phenomenal.  It’s great to see the game at number 1”, said Ralph Pitt-Stanley, Commercial Director, 505 Games.

Ian Howe, Managing Director, 505 Games further enthused “This is a proud day for 505 Games. To see us at the number 1 spot is long overdue andit speaks volumes about the hard work that the team has put in.”

In the  Zumba Fitness® exer-game, players can learn and perfect nine different dance styles: Reggaeton, Merengue, Salsa, Cumbia, Hip-Hop, Mambo, Rumba, Flamenco and Calypso.  The game features 30 infectious music tracks and routines—some exclusive to the game—led by Zumba® program creator Beto and celebrity instructors Gina Grant and Tanya Beardsley. No matter what your skill level, the  Zumba Fitness® video game is accessible to all with  Learn the Steps training, plus Beginner, Intermediate and Advanced routines in five dynamic venues.  As you hit each move in rhythm with your on-screen Zumba® instructor, the stage transforms into a high voltage party atmosphere with special effects and additional on stage dancers. Players can throw a Fitness-Party™ event at home with up to three other players, or take the party online with up to eight via PlayStation®Network and Xbox LIVE® online entertainment network play. All three versions of the game let players dance hands-free: Kinect for Xbox 360 is controller free, and the Wii and PlayStation®Move versions ship with an exclusive Zumba Fitness Belt that tracks players' hip movements as they dance.

Zumba Fitness® is available on Kinect for Xbox 360® and Wii now.  The title will launch on PlayStation®Move later this month.

-ENDS-

About 505 Games

505 Games is a global publisher of video games, publishing games for all ages across multiple platforms including, Microsoft Xbox 360®, Sony PlayStation® 3, Nintendo Wii™ and DS, PC download, Facebook, iPhone®, Xbox LIVE®, and PlayStation®Network.

505 Games has offices in key territories around the world to publish and distribute its library of successful titles which include ArmA II, IL2 Sturmovik: Birds of Prey, the Cooking Mama World series, Naughty Bear, Backbreaker and Zumba Fitness.

505 Games is headquartered in Milton Keynes – UK, with international offices in Lyon (France), Munich (Germany), Milan (Italy), Madrid (Spain) and Los Angeles (U.S.A). A further network of key distribution partners based in Nordic territories and Australia enable global distribution of 505’s titles.

To see the latest releases, news and more about 505 Games go to: www.505games.co.uk.

About Majesco Entertainment Company - www.majescoentertainment.com  

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the Company is focused on developing and publishing a wide range of casual and family oriented videogames on Kinect for Xbox 360 ®, PlayStation ®Move, Wii™, Nintendo 3DS™ and DS™, Facebook platform, mobile and other leading platforms. Product highlights include Cooking Mama™ , TETRIS ® Party Deluxe and Zumba Fitness ®.The Company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

About Zumba Fitness, LLC

The Zumba® program is a fitness party with a contagious blend of Latin and international rhythms that provides a fun and effective workout to a global community, either at home or in the gym. Through exhilarating, high calorie-burning fitness classes, Zumba Fitness® has helped melt the pounds and inches off more than 10 million Zumba program-enthusiasts in 110 countries. Using easy-to-follow moves and exotic, high-energy music, Zumba routines successfully tone and sculpt the body while burning fat. Zumba classes are available at 90,000 locations worldwide and feature specialty options including Zumba Gold® classes for active older adults and deconditioned participants, the Zumba® Toning program, Zumbatomic® classes for kids and Aqua Zumba® classes, the "pool party" workout.  For a home-based workout, The Zumba Fitness® Total Body Transformation System is available in a four-disc DVD collection featuring Beto, the creator of the Zumba® program. Other offerings include Zumbawear™ apparel and accessories, the Zumba Fitness® video game as well as music soundtracks. For more information, to find a class, or to purchase Zumba Fitness merchandise, please visit www.zumba.com and find us on Facebook and Twitter.  For approved art, email pr@zumba.com.