[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
th April 2011
A wedding is a joyous occasion, but none so more than in the
world of Lucent Heart where this week the nuptials of William and
Kate will be celebrated exclusively in-game.
Lucent Heart is a MMO (Massively Multiplayer Online) adventure
game from leading publisher Gamania, where the forces of good
battle evil for control over the world of Acadia. The game is
inspired by the zodiac and Greek mythology which sees the
player’s action’s influenced by their daily horoscopes,
and features Cupid match-making for players to join and fight
together as they venture forth into the land of Acadia.
This match-making can even lead to marriage, where during recent
Beta testing, some players have already made their commitment to
each other. Players can plan a wedding in-game, with all their
in-game friends in attendance.
This exclusive ‘Lucent Heart Royal Wedding’ trailer
‘televises’ the parade and service and provides a sneak
peek into their romantic reception party.
Niall Callaghan, Product Manager of Gamania UK
said; “We wanted to celebrate the wedding of the year in our
own way and Lucent Heart is the perfect setting for William and
Kate to tie the knot. We have to be honest here and say it’s
not THE William and Kate, but the characters do look quite like
Niall concludes; “On behalf of Gamania and
Lucent Heart, we’d like to wish Prince William and Kate
Middleton a wonderful wedding day and the best of luck for the
future, and we hope they join us in Acadia soon…for
A ROYAL ONLINE PARTY
The Gamania team invites everyone to join the festivities
th of April until the 2
nd of May. As well as the Royal wedding
ceremony and following party on the 29
th April, the Lucent Heart community team will offer
other forms of entertainment as well such as exclusive
competitions, fun events and giant boss fights. Players who
register at beanfun!
Wednesday the 27
th at midnight (CET) will receive
10,000 stardust points, which can be used to
purchase special items in-game. Players who want to attend the
wedding in style can grab a redeemable code for a
Royal Lion mount at one of our media partners,
which will be published on the following forum thread:
The ‘Lucent Heart Royal Wedding’ trailer is
available to view now at
www.facebook.com/lucentheartuk and on
Heart will be launched in the UK and across Europe Summer 2011.