LAND O'LAKES, FLORIDA - May 20, 2011 – Artix Entertainment, the indie game development studio that delivers download-free browser-based RPGs to 130 million users, said today their early creation of celebrity in-game events paved the way for Lady Gaga to enter Zynga’s FarmVille ™.  Artix Entertainment has been hosting in-game events featuring celebrities since March 13 ^th, 2009 when they partnered with Voltaire for the game’s very first of several Friday the 13 ^th events.    Artix’s first event drew a global audience of over one million. This was before SOE’s FreeRealms™ and Zynga’s FarmVille were released.

Artix Entertainment has partnered with numerous celebrities for six more events since 2009. AE’s AdventureQuest Worlds has hosted voice actor George Lowe, musical duo Paul & Storm with a cameo by singer/songwriter Jonathan Coulton, musician Voltaire, and musical band One Eyed Doll.

Other than FarmVille, games that followed in AE’s footsteps and began hosting celebrities for in-game events are SOE’s FreeRealm s and KingsIsle’s Wizard101™.  FreeRealms hosted a live in-game and in-person concert of The Dares in June of 2009. Wizard101 featured a quest line with singer/actress Selena Gomez in September of 2010, and this month singer/musician Nick Jonas was a mystery character who composed a soundtrack for the online game.

The Friday the 13 ^th event with Voltaire is still going on for players of all levels in AdventureQuest Worlds at www.AQ.com. Don’t miss it!

Other Games from Artix Entertainment

Artix Entertainment offers many RPG and MMO titles, ranging from the fantasy realms of AdventureQuest, DragonFable, and the MMORPG AdventureQuest Worlds to the sci-fi galaxies of MechQuest, WarpForce, and EpicDuel, and the all new superhero MMORPG HeroSmash. Artix has enjoyed a high success rate in the past eight years with over 130 million accounts created for their games.

For more information about our games, please visit:

AdventureQuest Worlds at www.aq.com

DragonFable at www.dragonfable.com

EpicDuel at www.epicduel.com

HeroSmash at www.herosmash.com

MechQuest at www.mechquest.com

AdventureQuest at www.battleon.com

Artix Entertainment games at http://portal.battleon.com

and HeroMart at www.HeroMart.com

You can follow or friend Artix on…

Twitter: http://twitter.com/artixkrieger/

Facebook: http://www.facebook.com/artix

MySpace:  http://www.myspace.com/artixkrieger

FarmVille is a trademark Zynga

FreeRealms is a trademark of Sony Online Entertainment (SOE)

Wizard101 is a trademark of KingsIsle Entertainment

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About Artix Entertainment

Artix Entertainment LLC, is a privately held, game development and publishing studio that specializes in creating online, browser-based, anime-style, role-playing Flash games with a distinctive visual style and high-quality game play. Artix has developed a range of games with storylines that are based in the fantasy, sci-fi, and adventure genre. Content within the games is updated on a weekly basis creating a compelling experience which keeps users coming back frequently for new content and story lines. Artix core offerings are three online RPG games: AdventureQuest, DragonFable, and MechQuest, and three MMORPGs: AdventureQuest Worlds, EpicDuel, and HeroSmash. Players can visit www.artixentertainment.com for more information.

Media Contacts

Daniel Vasile, Artix Entertainment, at dan@battleon.com.

Doug Mealy, Online Marketing and Public Relations, at dmealy@om-pr.com.