MEDIA ADVISORY

Minneapolis, MN – September 29, 2011 – Activision announced today that the upcoming Nintendo DS™ title based on the wildly popular toy line Lalaloopsy™ will come packaged with one of four Mini Lalaloopsy™ dolls. Fans worldwide will have the chance to own a first edition collectible included as an exclusive bundle with the video game.

Available upon release November 6, the Mini Lalaloopsy™ dolls will perfectly complement any collectors’ toy chest.

The Lalaloopsy™ were once rag dolls who magically came to life when their very last stitch was sewn.  Each doll has her own personality that comes from the fabrics that were used to make her.  They live in a fantastical world full of silly surprises.  With your love, and a bit of imagination, the Lalaloopsy™ magic can go on forever.

The interactive video game Lalaloopsy™ brings the characters, settings, colors and wonders of Lalaloopsy Land to life on Nintendo DS™. In the game players will have a chance to meet and have fun with all their favorite dolls, including: Mittens Fluff ‘N’ Stuff, Tippy Tumblelina, Crumbs Sugar Cookie, Jewel Sparkles and more!

Lalaloopsy™ will be available November 6 for Nintendo DS ™.  This game is rated E for Everyone by the ESRB.  For more information, please visit www.activision.com.

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Moxie Girlz™, BFC, Ink. ™, Rescue Pets® and Zapf Creations®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com. 

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©2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Nintendo DS is a trademark of Nintendo. © 2006 Nintendo.  All other trademarks and trade names are the properties of their respective owners. All rights reserved.