[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Royal Oak, MI - October 4, 2011 – PixoFactor
Entertainment, a complete video gaming and entertainment content
development company, is proud to announce its partnership with
Tapjoy, a leading mobile application marketplace, in developing an
exciting and innovative game on the Android and iOS platforms,
called “Gaslight.”
Partial funding of the game “Gaslight,” which is a
strategy combat game falling in the steampunk genre, was provided
by San Francisco-based Tapjoy, who recently created the $5 million
Tapjoy Android Fund, which provides monetary and development
support to game developers looking to port existing content and
apps to the Android platform.
“Receiving this investment is a big win for our company
and all Michigan game and app developers,” said Hurwitz.
“By leveraging Tapjoy’s resources and knowledge, this
will allow us to create our own original IP (intellectual property)
and accelerate our cross platform game development.”
Tapjoy will assist PixoFactor with design and development of
Gaslight and other games. PixoFactor will integrate Tapjoy’s
mobile advertising marketplace and other virtual currency services
in order to maximize its user engagement levels and overall
revenue. PixoFactor will also receive distribution for new user
acquisition through Tapjoy’s performance-based ad
network.
“PixoFactor is a great example of why we established our
publishing fund” said Rob Carroll Director of Publishing for
Tapjoy. “They are an experienced development studio that just
needed a small amount of funding and marketing support to be able
to start developing their own IP. We’re looking forward to
partnering with them in their success.”
“It’s vital for a company like ours to stay out in
front of the latest monetization strategies, and with the rapid
growth of the Android platform, we felt this was a great
partnership for our company’s objectives,” said
Hurwitz. “Tapjoy is a clear leader in mobile app
distribution, engagement and monetization, and being selected for
their Tapjoy Android Fund is an exciting opportunity and a big step
forward for PixoFactor and our future.”
PixoFactor is currently designing other games for the Tapjoy
platform and will begin immediately incorporating Tapjoy technology
into other projects, including:
- Zorro “Shadow of Vengeance”
- Judy Moody and the Not Bummer Summer
- Ben Hogan’s Five Lessons of Golf iPad and mobile
apps
Terms of the deal were not disclosed.
About PixoFactor Entertainment:
PixoFactor Entertainment
headquartered in Royal Oak, Mich., is a leading full development
studio specializing in game and app development, animation,
production services and more. Founded as a partnership between
Michigan-based developers, artists, producers and directors,
PixoFactor developers have an impressive track record of developing
AAA games, apps and content for all interactive and media
platforms. PixoFactor also provides motion
capture, cinematics, and visual effects. PixoFactor
currently participates in the 42 percent Michigan-based film
industry incentive. For more information about PixoFactor and
its services, please visit
www.PixoFactor.com or
call 248-629-7274.
About Tapjoy
Tapjoy is the success engine for mobile application
distribution, engagement and revenue. The company’s turnkey
in-app advertising platform helps developers acquire
cost-effective, high-value new users, drive engagement within their
applications, and create incremental income by providing an
ad-funded payment method. The Tapjoy ad marketplace spans over
10,000 applications and 280 million global consumers on iOS,
Android and emerging mobile platforms. Tapjoy is backed by top-tier
investors including J.P.Morgan Asset Management, Rho Ventures,
North Bridge Venture Partners, InterWest Partners and D.E. Shaw
Ventures. Headquartered in San Francisco, the company also has
offices in New York, London and Tokyo. For more information, please
visit
www.tapjoy.com.
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