London – 17 ^th November, 2011 - PlayJam, the world’s leading TV games platform, announces a collaboration with Philips’ uWand, a direct pointing and 3D gesture control technology, to enhance casual gaming on Smart TV.

Developed by Philips, uWand is the next generation remote control technology; a direct pointing and 3D gesture control technology also known as ‘remote touch’. When embedded in remote controls, it gives users fluid and accurate direct pointing and 3D gesture control on multiple electronic devices with the same intuitiveness as a multi-touch screen.

PlayJam will integrate support for uWand technology within its SDK to support its games service operating across all major smart TV platforms worldwide. Both companies will work together to maximise the potential of direct pointing and gesture-based gaming on Smart TV devices, providing content developers with the opportunity to create immersive and interactive content on the next generation of TV's.

"We are delighted to be working with Philips’ uWand technology, one of the world's leading innovators in this space," says Anthony Johnson, Commercial Director at PlayJam.  "uWand's accurate pointing and quicker cursor navigation combined with its ability to recognise simple, subtle 3D gestures provides a step change in the way users can interact with PlayJam like no other controller technology.”

Adds Navin Natoewal, General Manager, Philips uWand. “The combination of PlayJam’s content in their TV games platform and our accurate direct pointing technology allows us to offer and deliver real revenue benefits to Smart TV providers.”

PlayJam's turnkey games solution provides consumers worldwide with easy access to an extensive library of casual and social games via millions of connected devices. The company recently announced $5 million investment from GameStop Digital Ventures, Adobe Ventures and Endeavour Ventures to fuel further growth, capitalizing on the rapidly expanding connected TV market.

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For press enquiries, please contact:

Diane Mckaye, Schmedia

Tel: +44 7771 926726; Email: diane.mckaye@schmedia.co.uk

Notes:

About PlayJam

The pioneer of games on TV, PlayJam originally emerged during the dawn of digital television back in 1999 as one of the first-ever interactive broadcast channels and went on to build a global footprint of 50 million homes. The company was sold to Open TV in 2001 and was re-acquired by its founder Jasper Smith at the dawn of internet-enabled TV in 2009.

Since then, PlayJam has become a global leader in the distribution of games across all major connected TV brands including Samsung, LG, Panasonic and Sony. The PlayJam service is underpinned by its Social Engagement Platform affording game developers a powerful tool-set to enhance, monetize, promote and distribute their content across PlayJam's global TV network.

The company recently announced $5 million investment from GameStop Digital Ventures, Adobe Ventures and Endeavour Ventures to fuel further growth, capitalizing on the rapidly expanding connected TV market. Go to www.playjam.com for more info.

About Philips uWand

uWand is an intuitive ‘remote touch’ technology from Philips’ Business line Media Interaction. When embedded in remote controls uWand gives users fluid and accurate direct pointing and 3D gesture control on Smart TVs.

uWand turns remote controls into an intuitive hybrid controller. It maintains the core, recreational, passive TV experience while enabling new Smart TV use cases such as gaming, browsing online video and other content.  Device manufacturers, service providers, application developers and content owners can design user experiences with the power of gesture control, 3D navigation and direct cursor control.  For more information please visit www.uwand.com