[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
REDWOOD SHORES, Calif. – Feb. 21, 2012
– Trion Worlds, the leading publisher and developer of
premium games for the connected era, has entered into an exclusive
agreement with Asiasoft to release the award-winning title,
Rift™, in six Southeast Asian territories:
Indonesia, the Philippines, Singapore, Malaysia, Vietnam and
Thailand. This follows the recent announcement of exclusive
partnerships with CJ E&M Games and Shanda Games to bring
Rift to Korea and China respectively, demonstrating Trion
Worlds’ continued commitment to growth and expansion into
global markets.
“Trion has a global view when it comes to delivering
premium games, and our initiatives to bring
Rift to Asia through some of the industry’s biggest
collaborations sets Trion apart from other Western game
developers,’’ said Lars Buttler, Founder and CEO, Trion
Worlds. “Asiasoft, with its deep reach into Southeast Asian
countries, is an ideal partner to realize our goal of bringing
original connected experiences like
Rift to gamers everywhere.”
The partnership appoints Asiasoft to exclusively distribute and
resell the English version of
Rift, and be responsible for its marketing and PR in all
six territories. The partnerships with Asiasoft in Southeast Asia
and Shanda Games in mainland China showcase Trion’s continued
growth and expansion into Asian markets following the unparalleled
success of
Rift since launching last March. The company saw more than
a million accounts activated in just four months and North American
and European revenues of more than $100 million.
“We are delighted to be working with a company as
innovative as Trion Worlds and are certain that this will be a
mutually successful relationship that will benefit gamers in the
region,” said Sherman Tan, Chairman of Asiasoft Corporation
PLC. “We are very happy to introduce @Cash as a payment mode
in order to allow more gamers in the region to enjoy the deep,
immersive online gaming experience that
Rift brings.”
Today’s release also follows the company’s recent
announcements of an $85 million round of strategic growth equity
financing and a full-scale publishing and development platform,
code-named Red Door, set to debut later this year. More details
regarding the launch of
Rift in Southeast Asian territories, including launch
timing, will be announced at a later date. For more information on
Rift, log on to RIFTgame.com.
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About Trion Worlds
Trion Worlds is the leading publisher and developer of premium
games for the connected era. Powered by a breakthrough development
and publishing platform, Trion is revolutionizing the way games are
developed, played and sold. Trion’s world-class team
delivers high-quality, dynamic, and massively social games operated
as live services across the biggest game genres and devices,
including the critically acclaimed blockbuster
Rift™ and the highly-anticipated
End of Nations™ and
Defiance™. Trion is headquartered in Redwood City,
Calif., with offices in San Diego, Calif., Austin, Texas, and at
Trion Worlds Europe in London, UK.
About Asiasoft Corporation Public Company Limited
Asiasoft is a leading online game operator enjoying a dominant
market share in Thailand, Singapore, Malaysia and Vietnam. The
Company's affiliates are involved in international investment for
online games publishing and development, as well as game portal
services (
www.playpark.com) including others IT related
business. With 31 enjoyable and interactive online games from all
over the world and more than 35 million registered IDs.
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