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Press Releases

  TRION WORLDS AND ASIASOFT SIGN EXCLUSIVE AGREEMENT TO BRING RIFT™ TO SOUTHEAST ASIAN MARKETS
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02/21/2012
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

REDWOOD SHORES, Calif. – Feb. 21, 2012 – Trion Worlds, the leading publisher and developer of premium games for the connected era, has entered into an exclusive agreement with Asiasoft to release the award-winning title, Rift™, in six Southeast Asian territories: Indonesia, the Philippines, Singapore, Malaysia, Vietnam and Thailand. This follows the recent announcement of exclusive partnerships with CJ E&M Games and Shanda Games to bring Rift to Korea and China respectively, demonstrating Trion Worlds’ continued commitment to growth and expansion into global markets.

“Trion  has a global view when it comes to delivering  premium games, and our initiatives to bring Rift to Asia through some of the industry’s biggest collaborations sets Trion apart from other Western game developers,’’ said Lars Buttler, Founder and CEO, Trion Worlds. “Asiasoft, with its deep reach into Southeast Asian countries, is an ideal partner to realize our goal of bringing original connected experiences like Rift to gamers everywhere.”

The partnership appoints Asiasoft to exclusively distribute and resell the English version of Rift, and be responsible for its marketing and PR in all six territories. The partnerships with Asiasoft in Southeast Asia and Shanda Games in mainland China showcase Trion’s continued growth and expansion into Asian markets following the unparalleled success of Rift since launching last March. The company saw more than a million accounts activated in just four months and North American and European revenues of more than $100 million.

“We are delighted to be working with a company as innovative as Trion Worlds and are certain that this will be a mutually successful relationship that will benefit gamers in the region,” said Sherman Tan, Chairman of Asiasoft Corporation PLC. “We are very happy to introduce @Cash as a payment mode in order to allow more gamers in the region to enjoy the deep, immersive online gaming experience that Rift brings.”

Today’s release also follows the company’s recent announcements of an $85 million round of strategic growth equity financing and a full-scale publishing and development platform, code-named Red Door, set to debut later this year. More details regarding the launch of Rift in Southeast Asian territories, including launch timing, will be announced at a later date. For more information on Rift, log on to RIFTgame.com.

###

About Trion Worlds

Trion Worlds is the leading publisher and developer of premium games for the connected era. Powered by a breakthrough development and publishing platform, Trion is revolutionizing the way games are developed, played and sold. Trion’s world-class team delivers high-quality, dynamic, and massively social games operated as live services across the biggest game genres and devices, including the critically acclaimed blockbuster Rift™ and the highly-anticipated End of Nations™ and Defiance™. Trion is headquartered in Redwood City, Calif., with offices in San Diego, Calif., Austin, Texas, and at Trion Worlds Europe in London, UK.

About Asiasoft Corporation Public Company Limited

Asiasoft is a leading online game operator enjoying a dominant market share in Thailand, Singapore, Malaysia and Vietnam. The Company's affiliates are involved in international investment for online games publishing and development, as well as game portal services ( www.playpark.com) including others IT related business. With 31 enjoyable and interactive online games from all over the world and more than 35 million registered IDs.

 
   
   
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