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October 23, 2014
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October 23, 2014
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Gamasutra - The YouTube Effect
With paid coverage, developers share responsibility with YouTubers Exclusive 24
by Mike Rose [10.14.14]
I spoke with Mary Engle, associate director for Advertising Practices at the FTC, about what both YouTubers and publishers should be considering when it comes to disclosure.
Console/PC, Business/Marketing, Exclusive, YouTube

What you need to know about YouTube coverage, in 30 seconds 5
by Gamasutra Community [08.14.14]
Everything you need to know about getting your game into the hands of YouTubers, summed up in a convenient and quick list format.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing, YouTube

How to get your game covered by YouTubers Exclusive 11
by Mike Rose [08.11.14]
Gamasutra editor Mike Rose returned to GDC Europe today to give a talk on the best ways to get in touch with YouTubers. Here, you'll find a written version of the talk.
Console/PC, Indie, Business/Marketing, Exclusive, YouTube, GDC Europe

Movie company Legendary acquires geek culture YouTube channel Geek & Sundry 2
by Mike Rose [08.05.14]
Geek & Sundry, the video game YouTube channel hosted by the likes of Felicia Day and Wil Wheaton, has been acquired by American movie production company Legendary Entertainment.
Console/PC, Business/Marketing, YouTube

Startup puts YouTubers at its center, and that changes everything 3
by Christian Nutt [07.31.14]
3BlackDot was co-founded by ex-Machinima staffers and two very popular YouTubers, Syndicate and SeaNanners. But with promotion at its heart, what's authentic and what's not?
Console/PC, Smartphone/Tablet, Indie, Business/Marketing, YouTube

Gamasutra Explains: The YouTuber Phenomenon Exclusive 21
by Christian Nutt [07.31.14]
What do YouTubers do? Who are they? Why does it matter to you? Gamasutra looked into the phenomenon and created a handy guide so you can get up-to-speed on it.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing, Exclusive, YouTube

Are developers actually paying for YouTuber and press coverage? Exclusive 14
by Mike Rose [07.28.14]
Here's what we know: The ethics of paying for YouTuber and press coverage of your game are rather blurred, and become more and more so as revenue share programs and FTC rules come into play.
Console/PC, Indie, Business/Marketing, Exclusive, YouTube

Report: YouTube buying Twitch 8
by Christian Nutt [07.24.14]
VentureBeat's Dean Takahashi has sourced anonymous tipsters saying the long-rumored deal between the streaming service and Google's video site has been signed.
Console/PC, Business/Marketing, YouTube

YouTubers Yogscast taking revenue share to promote Space Engineers 39
by Mike Rose [07.14.14]
In the midst of Gamasutra investigating the ethics of game developers paying for YouTuber coverage, one of the biggest game YouTubers has announced a partnership with a dev that includes taking a share of its sales revenue for a month.
Console/PC, Business/Marketing, YouTube

Here's what the feds have to say about paid YouTube content Exclusive 10
by Mike Rose [07.11.14]
The Federal Trade Commission has told us that those YouTubers who are paid by publishers to advertise their games must provide clear, obvious disclosure in videos.
Console/PC, Business/Marketing, Exclusive, YouTube

Pay for Play: The ethics of paying for YouTuber coverage Exclusive 60
by Mike Rose [07.11.14]
There's a new branch of ethical conundrums on the block. With the rise of the video game YouTuber, viewers have started to question whether certain big names in the world of YouTube are being paid off by publishers.
Console/PC, Business/Marketing, Exclusive, YouTube

When should you pay YouTubers to play your game, and when should they pay you? 12
by Alex Wawro [07.03.14]
Should you get paid when someone produces videos that prominently feature your game? Should you pay a prominent YouTuber to play your game? Escape Goat 2 developer Ian Stocker explores the issue.
Console/PC, Social/Online, Indie, Production, Business/Marketing, YouTube

Kerbal Space Program introduces affiliate links for YouTubers  
by Mike Rose [06.30.14]
With the rise of the video game YouTuber well under way, the team behind Kerbal Space Program is looking to get YouTubers and Twitch streamers even more involved, with a new affiliate link program.
Console/PC, Business/Marketing, YouTube

How YouTube, Steam deals and player support can drive a game's success 39
by Gamasutra Community [06.30.14]
"Being just one developer in a swarm of great indie titles, so long as the campaign is done honestly and with authenticity, we’ll tend to take on the opportunity if we can afford it."
Console/PC, Indie, Business/Marketing, YouTube

YouTube using video games to promote new 60fps support 2
by Mike Rose [06.27.14]
Support for 48 and 60 frames per second video is coming to YouTube in the next few months, and Google has used video games to show off how this can look.
Console/PC, Business/Marketing, Video, YouTube

Press vs. YouTuber: Ryan Letourneau talks video, Metacritic, ethics Exclusive 3
by Mike Rose [06.27.14]
Gamasutra's Mike Rose sits down with YouTuber Ryan Letourneau to discuss where the scene is headed, how it compares to the traditional press, and where YouTubers should stand on topics like ethics.
Console/PC, Indie, Business/Marketing, Exclusive, YouTube

YouTube ContentID claims: What you need to know 19
by Gamasutra Community [06.26.14]
Attorney Stephen McArthur shares his insight: "why your videos get flagged by Google’s automated copyright scanning system, what you can do if your video is erroneously flagged, and how you can fight back."
Console/PC, Smartphone/Tablet, Indie, Business/Marketing, YouTube

YouTube will now tell your viewers when you're Twitch streaming 2
by Mike Rose [06.24.14]
Twitch has teamed up with YouTube to provide Twitch Live Annotations, a YouTube alert that tells viewers when a YouTuber is streaming on Twitch.
Console/PC, Business/Marketing, Video, YouTube

'How has the rise of YouTubers affected how you make games?' Exclusive 5
by Staff [06.20.14]
There's been a lot of talk about how the proliferation of game-focused YouTube channels changes how we discuss games, but there's more to learn about how this is affecting game development itself.
Console/PC, Social/Online, Indie, Design, Production, Business/Marketing, Exclusive, YouTube

Is YouTube killing the traditional games press? Exclusive 57
by Mike Rose [06.18.14]
There's been a notable shift in the video game industry that many traditional game critics would rather turn a blind eye to than investigate.
Console/PC, Indie, Business/Marketing, Exclusive, YouTube

Popular YouTuber PewDiePie generated $4 million in 2013 3
by Christian Nutt [06.16.14]
In a new report on the the Swedish Let's Player, The Wall Street Journal reports that his video channel generated massive profits for 2013.
Console/PC, Indie, Business/Marketing, YouTube

Top YouTube game channels now earn nearly 3.5 billion views every month 2
by Alex Wawro [06.13.14]
The top 100 game-focused channels on YouTube continue to grow more popular, and that growth is being fueled more by personalities like PewDiePie than publishers like Activision.
Console/PC, Social/Online, Indie, Business/Marketing, YouTube

Nintendo reveals YouTube affiliate program for Let's Players 30
by Mike Rose [05.27.14]
UPDATE Nintendo suffered a backlash from some fans last year, when it came to light that the company had begun claiming ad revenue and shutting down YouTube Let's Play videos showcasing its games.
Console/PC, Business/Marketing, YouTube

YouTube testing the waters for Flash-based game demos 8
by Alex Wawro [05.19.14]
Creative types have used YouTube annotations to create choose-your-own-adventure video games for years, but Blades of Excalibur is different -- it's a real-time Flash game running on a YouTube page.
Social/Online, Production, Business/Marketing, YouTube

Video: How to use YouTube streamers to market your game 2
by Staff [04.28.14]
Professional YouTuber Ryan "NorthernLion" Letourneau spoke at GDC 2014 about how to effectively communicate with YouTubers and streamers in order to (hopefully) persuade them to cover your game.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing, Video, YouTube, Vault

Northernlion discusses getting your game covered by YouTubers 3
by Mike Rose [03.21.14]
Ryan Letourneau, a prominent YouTuber with over 280,000 subscribers, explained to a GDC audience how exactly you can best go about getting your game covered by the YouTube crowd.
Console/PC, Indie, Business/Marketing, YouTube, GDC