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The reason for targeting population of Uzbekistan for your games and adding Uzbek localization.

by Akmaljon Musaev on 01/09/20 10:19:00 am

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

 

Let’s start with the statistics..

 

 

 

 

 

 

 

 

 

Source: World Bank

Uzbekistan is one of the most populated country in Central Asia and more than 32 000 000 people living there (it’s more than Australian population). And 83.8% of them are Uzbeks. (2017) 70.86% of the population consists of people from 15 to 64 years old.

Source: Wikipedia

 

Official language in Uzbekistan is Uzbek and 90% of population use Uzbek language and only 5% of them use Russian language and 5% goes for other languages.

Why do you need Uzbek language for your game?

If you want to enter to new market with the full of opportunities where countable number of Apps and Games in Uzbek language you have to add Uzbek localization for your game. As the developers of War Robots have shown that Uzbek market has high ROI(full article in russian).

Source: Alexander Ruban (vc.ru)

When it comes to mobile users, Uzbekistan has more than 22 million mobile users and overall more than 20 million internet users (2018).

Number of mobile users

Source: Min. IT. Uz.

Number of internet users

Source: Min. It. Uz.

Nowadays every bank in Uzbekistan providing visa cards for residents and non-residents of Uzbekistan so the users have full access for online payment on Play Store, Apple Store, Steam or other stores.


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