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To this date, there are over 100 emails sitting cozily in my inbox. After reading all of them, and collecting free STEAM keys (yay!), I am ready to share my findings.
The easiest way to do it was in a form of a presentation. Click on the image below and enjoy!
Key takeaways (tl;dr):
- Always introduce yourself and your game before asking for anything
- Provide VALUE (content, keys and/or builds, press kit)
- Check your text for errors
- Personalize your message as much as possible
- Pitch / Press Release is a tool, not a solution