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December 5, 2019
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Key expected trends in 2d, 3d Art we will discover in 2019

by Anastasiya Rashevskaya on 02/22/19 11:47:00 am

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


High-quality game art is what differentiates an average product that is likely to be forgotten immediately after its launch from a worthwhile project with millions of followers worldwide. Images and concepts created by 2D/3D artists aim to immerse a player in the gaming environment. Bright heroes, eye-catching environments and unusual shapes are used to build a special connection between a gamer and a character providing a higher engagement. The year 2018 brought enough diversity to the industry. Gamers could choose from a wider range of genres and directions that strive to appeal to their interests and preferences. Quality has become the main priority for artists that played a defining role in the project’s success. However, with such a variety of genres on the market, the audience is tired of “template games” and low-quality work. Even Triple-A products seem to have a lot of similarity in game design. With so many competitors in the industry, it is vital to remain innovative, creative and trendy. The team of Kevuru Games, is following the market and defines the main directions in game art. We offer key art trends of 2019 that will help your product stand out from the gaming crowd.

Create a Realistic Gaming World for Your Audience. All modern technologies of the gaming industry aim to immerse a player in the gaming environment. Art tools and techniques should make all players’ receptors work creating an illusion of absolute presence. This trend sets a stylistic direction for artists. Zhenya Lobanova, Art Director at Kevuru Games, considers “fantastic realism” to be the most relevant style in the modern gaming landscape. Realism of player’s fantasies combined with high-quality art is the formula that plunges the player in the fictional, but such a real world.

Impress the Audience with New Shapes and Forms. Anything is possible in 3D life! Gaming environment is an excellent space to dream and create. Unusual environments, new settings and weird characters often attract more followers and engage the audience in the dialogue. So, it is time to let your boldest ideas come alive!

Mix 3D, 2D and AR. We expect 3D elements to continue their way forward in game art. They are widely applied in different genres to make the gaming environment as realistic as possible. Combined with 2D and AR tools, it can have even a bigger impact on a recipient and evoke a variety of different emotions: starting from anger and ending up with absolute happiness. Emotional bond is essential to higher player involvement in the game world. However, for this purpose, artists need to apply innovative technologies and tools. Oleg Goncharenko, the Founder and CEO of Kevuru Games art studio, noticed: ”New devices let artists create realistic images, objects and environments to meet gamers’ needs. Cutting-edge software appears providing professionals with more opportunities  to produce unique and quality content”.

Meet our team Kevuru Games at #GDC March 18-22, 2019
San Francisco, CA

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