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Chris Zukowski's Blog   Expert Blogs


Chris is a game marketing consultant and blogger at and creates his own games at his company Return To Adventure Mountain


Expert Blogs

Posted by Chris Zukowski on Fri, 17 Sep 2021 11:50:00 EDT in Business/Marketing, Console/PC, Indie
It is really hard to get anyone to actually buy anything, much less take an action like joining your mailing list or discord. It is even more difficult when you are offering a game that is different, or a bit avant garde. The reason is they don’t know i

Posted by Chris Zukowski on Tue, 27 Jul 2021 10:49:00 EDT in Business/Marketing, Design
Fore every GDC I like to recap the conference not by the best talks but by the best slides so that you can get back to making your games and not watching talks.

Posted by Chris Zukowski on Mon, 01 Jun 2020 02:01:00 EDT in Business/Marketing, Design, Production, Indie
If you have a game on Steam you probably got the notification that the Summer Sale is just around the corner. The Summer and Winter sales drive the most post-launch purchases of your game. Is your page ready for all this traffic?

Posted by Chris Zukowski on Wed, 22 Jan 2020 10:52:00 EST in Business/Marketing, Design, Production
Writing a great talk is really hard. You have to make it informative, and convincing, and yet still fun. Plus, you have to keep a lid on your anxiety. Here are some tips I used to give the highest-rated summit talk at GDC 2019.

Posted by Chris Zukowski on Mon, 18 Nov 2019 11:56:00 EST
Steam sales drive game purchases. Obviously. But what is happening on an individual buyer level? How can we make our games and store pages more appealing to increase purchases? I spent hours watching and interviewing gamers to find out.

imgur is one of the last remaining marketing platforms where your post can go viral reaching hundreds of thousands of people without paying to boost it, getting an influencer to cover it, or knowing the platform holder personally. Here is how to use it.

Chris Zukowski's Comments

Comment In: [Blog - 02/05/2020 - 12:19]

Hi thanks for writing this ...

Hi thanks for writing this up. So good r n r nRegarding Facebook being your top external traffic... do you all run ads r n r nOr is it facebook groups I heard those are so hot right now

Comment In: [Blog - 11/18/2019 - 11:56]

@Ron Thanks for reading There ...

@Ron Thanks for reading There was some mention of that. If you look at the section where I list out their carts one of the comments from a participant was Removed no time to play and no discount . Another participant did mention that they were moving so did not ...

Comment In: [Blog - 10/10/2019 - 07:34]

Great advice Mysterious..... ...

Great advice Mysterious.....

Comment In: [Blog - 09/06/2019 - 12:43]

Thanks glad you liked it. ...

Thanks glad you liked it.

Comment In: [Blog - 06/04/2019 - 10:39]

Hey thanks for linking to ...

Hey thanks for linking to my email talk Let me know if you have any questions and glad to see I got you to open a mailchimp account.