Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 22, 2017
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Gurinder Singh's Blog


VP Marketing at HashCube. We're a gaming company that makes high quality games for mobile. Our aim is to be the #1 Casual gaming company out of India. We have over 3 Million users on our games and our latest game, Gummy Pop, was featured by Google Play as the #1 New Game on the Indian store. Our flagship title, Sudoku Quest, is the #1 Monetizing Sudoku app in the world.

Aiming for Top 100 grossing ranks with Gummy Pop!



Member Blogs

Posted by Gurinder Singh on Mon, 14 Mar 2016 06:27:00 EDT in Business/Marketing, Design, Indie, Social/Online, Smartphone/Tablet
Just how much money do players need to spend in your game to make the freemium model work?

Posted by Gurinder Singh on Thu, 15 Jan 2015 03:31:00 EST in Business/Marketing, Smartphone/Tablet
Keeping these 3 Moments of Truth in mind can help you tailor a coherent marketing strategy as well as user experience for your mobile app.

Posted by Gurinder Singh on Mon, 21 Jul 2014 06:43:00 EDT in Business/Marketing, Indie, Social/Online, Smartphone/Tablet
How we increased our IAP Revenue from the Developing World by 400%!

Posted by Gurinder Singh on Thu, 23 Jan 2014 08:27:00 EST in Business/Marketing, Indie, Social/Online, Smartphone/Tablet
When looking at data at a Macro level, there are certain important metrics you must keep a track of. We look at 5 of these macro metrics which all game developers must track.

Posted by Gurinder Singh on Sat, 18 Jan 2014 01:46:00 EST in Business/Marketing, Design, Smartphone/Tablet
We list the 8 most important factors you must keep in mind when designing a game.

Gurinder Singh's Comments

Comment In: [Blog - 07/21/2014 - 06:43]

I didn 't get the ...

I didn 't get the question. For now I have simply priced the IAPs according to the PPP conversion factors.

Comment In: [News - 02/18/2014 - 06:41]

It 's make or break ...

It 's make or break time. After the Zynga catastrophe, the whole industry NEEDS this IPO to be a big success. Raising funding is going to get VERY difficult otherwise. r n r nI hope, for the sake of all of us, that King does deliver another hit as big ...