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May 21, 2022
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Jake Birkett's Blog   Expert Blogs


Hi, I’m Jake Birkett, owner of Grey Alien Games. I produce, design and program Indie games.

In 2005, after nearly a decade of developing stock control and accounting systems for bookshops in the UK, I formed my own company in a bid to realise a lifelong dream to make games! Thirteen years later I have eleven games under my belt including Shadowhand, Regency Solitaire, and Spooky Bonus.

Having been both an Independent developer and an employee in the casual game industry at Big Fish Games, I can offer my perspective of these different approaches and am knowledgeable about running a business. Due to the small manageable nature of downloadable casual games (they typically take 3-12 months to make with only a handful of team members), I have experience with every stage of the development process from design and implementation to testing and localisation.

I have been playing games all my life and love to put my experience to good use by making great fun games. As well as brainstorming new ideas with other designers I enjoy honing the fine details to give games that all-important polished feel.

I’m also the co-founder of Full Indie, a Vancouver-based meetup group for indie game developers, and I run Full Indie UK.


Expert Blogs

Posted by Jake Birkett on Mon, 08 Oct 2018 12:59:00 EDT in Business/Marketing, Indie
How do you choose which game to make next? These are three factors you should definitely consider.

Posted by Jake Birkett on Fri, 04 May 2018 04:03:00 EDT in Business/Marketing, Console/PC, Indie
Back in 2014, before SteamSpy, I wrote about using Steams review count to estimate sales. Now that SteamSpy is unable to show the number of owners due to Valves privacy policy changes, the review count method has become valid again!

Posted by Jake Birkett on Wed, 25 Apr 2018 03:55:00 EDT in Business/Marketing, Indie
I recently asked developers to share their Steam wishlist-related data because I wanted to know the relationship between wishlists at launch and sales at launch. Here's what I found out.

Posted by Jake Birkett on Mon, 26 Mar 2018 09:30:00 EDT in Business/Marketing, Indie
Recently I asked a bunch of devs how their week one revenue on Steam compared to their year one revenue. I was interested to see if the first week could in any way be a decent predictor of longer term sales.

Posted by Jake Birkett on Wed, 17 Feb 2016 02:08:00 EST in Business/Marketing, Indie
Recently I asked indies on Twitter for their sustainability tips and have collated the results in this post.

Posted by Jake Birkett on Tue, 22 Jan 2013 01:10:00 EST in Business/Marketing
I did an analysis of 3 of my games to see the breakdown in sales per platform. I had a gut feeling that PC way outperformed Mac and mobile but I wanted to 100% confirm that. This post has all the juicy details and charts!

Jake Birkett's Comments

Comment In: [Blog - 01/09/2020 - 10:19]

Great analysis and thanks for ...

Great analysis and thanks for verifying the review ratios in my blog post. r n r nUnless I 'm mistaken, one thing that isn 't modelled in your 's and Danny 's analyses is that discount is likely to get larger over time. I realise that 's hard to model. ...

Comment In: [Blog - 11/15/2019 - 10:33]

This is really great Lots ...

This is really great Lots to dig into. Thanks for doing the analysis and write up.

Comment In: [Blog - 09/06/2019 - 12:43]

Great post thanks Sergey 's ...

Great post thanks Sergey 's blog post link is broken btw.

Comment In: [News - 06/27/2019 - 10:56]

Yeah all my games have ...

Yeah all my games have higher deletions than sales, except for Ancient Enemy which is unreleased and still gained more than were deleted though deletions did go up .

Comment In: [Blog - 12/05/2018 - 09:25]

Fascinating read thanks Terry. The ...

Fascinating read thanks Terry. The enemy AI in Shadowhand basically uses an algorithm with lots of rules like your first AI for DD , so it is entry level compared to this stuff. But it does hold up and cover some scenarios where it might have looked silly otherwise.

Comment In: [News - 12/04/2018 - 08:13]

Yes, this is my understanding ...

Yes, this is my understanding of it to. We saw a big drop in Discovery Queue which is a sub-category of Other Product Pages, and that has remained since the fix and various tweaks they made later in Oct. Also many people have seen Home Page traffic drop too not ...