Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 20, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 

Justin Fischer's Blog   Expert Blogs

 

About Justin Fischer
Video game producer, consultant, looks good in grey. I earned my MBA from Northwestern University's Kellogg School of Management. My mission is to leverage my degree to improve the day to day expereince of making games through better processes. I write about that at my full blog here: http://breakingthewheel.com

Oh, and I play video games.

Follow me on Twitter: @justin__fischer (two underscores!)

My LinkedIn profile can be found here.

The views and opinions expressed are entirely my own.

 

Expert Blogs

Posted by Justin Fischer on Mon, 12 Sep 2016 10:10:00 EDT in Business/Marketing, Production, Serious
The video games industry is no stranger to crisis. Red Rings of Death. GamerGate. And more recently, the troubled release of No Man's Sky. But while crises mean rough times ahead, they also represent opportunities to cement your reputation for the better.


Posted by Justin Fischer on Wed, 28 May 2014 05:16:00 EDT in Business/Marketing, Design, Production, Console/PC
Stories about auteur-led projects are rife with anecdotes about decision bottlenecks and wasted work. But so what? If the end result is great, why should you care about decidedly non-artistic concepts like budgets or ROI? Turns out, there's a good reason.


What is loss aversion? We experience losses far more intensely than we experience gains. But, beyond being a universal experience, loss aversion is a significant cognitive bias: it will really screw with your ability to make rational decisions.


Posted by Justin Fischer on Fri, 16 May 2014 02:11:00 EDT in Business/Marketing, Production
When I say the word "marketing", no doubt your mind is flooded with images of sleezy skags in suits talking about how transmedia synergies are really hot with the teen male demo. But here's the question: what IS marketing? Do you know? Do you really know?


Posted by Justin Fischer on Thu, 08 May 2014 11:45:00 EDT in Business/Marketing, Production, Smartphone/Tablet
In my last article, I mentioned a Harvard Business School professor named Michael Porter, and his "Five Forces Analysis". Performing a five forces analysis means looking at each one of the titular forces and estimating the impact it will have on profits.


Posted by Justin Fischer on Wed, 30 Apr 2014 02:14:00 EDT in Business/Marketing, Design, Production, Console/PC
To have a true competitive advantage, you cannot be all things to all people. You either need to be all things to few people, or few things to all people. You need to make trade-offs that your competitors won't. Dark Souls is an elegant example.



Justin Fischer's Comments

Comment In: [Blog - 05/28/2014 - 05:16]

You 're reading things that ...

You 're reading things that aren 't there. I never said auteurs have a lower success rate or a lower ROI. What I did say was that if you are bottlenecking decisions and if you are scrapping and re-creating work, you are increasing risk. r n r nWhat I did ...

Comment In: [Blog - 05/22/2014 - 11:32]

Hey Lukasz, r n r ...

Hey Lukasz, r n r nThanks for the kind words and for taking the time to write such a thoughtful rebuttal. r n r nTo your first point about consumer trust, I totally agree. But I would still argue that there is nothing inherently disingenuous or unethical about reserving a ...

Comment In: [Blog - 05/16/2014 - 02:11]

I completely agree. In my ...

I completely agree. In my first marketing class, my professor asked what I thought marketing was, and I replied bullshit based on some of the marketing departments I 've worked with. r n r nThere are examples of good/great marketing, but they are few and far between. Apple is great ...

Comment In: [Blog - 05/08/2014 - 11:45]

Premium in mobile you mean ...

Premium in mobile you mean I 'd say it 's not that different. Other forms of portable entertainment are probably less of a threat, because you get your money up front and so it doesn 't matter purely from a profit perspective wether or not a consumer actually plays after ...

Comment In: [Blog - 04/30/2014 - 02:14]

Late for Life, in Miami ...

Late for Life, in Miami FL: https://www.youtube.com/watch v rMeHEZUS8L8 r n r nGlad you liked the post