Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 19, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 

App Store Optimization: The basics

by Maryna Petrenko on 05/14/13 03:35:00 pm   Featured Blogs

4 comments Share on Twitter    RSS

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

 

This entry first appeared at www.prninjaapp.com

With hundreds of mobile games being released daily on the Apple App Store and Google Play, the science of how to get your game discovered is becoming more and more popular. Welcome to the world of App Store Optimization, or ASO, an indispensable and free technique for app promotion.

App Store Optimization is the practice of optimizing various elements of your game’s submission (game title, icon, screenshots, keywords, description) in order to maximize visibility in app store search results. ASO helps a developer to make sure that their game surfaces higher than their competitors’ games, which boosts downloads and increases visibility in chart rankings.

 

All it takes is a little research and some basic knowledge of marketing principles to give your game a higher profile. Independent developers simply can’t afford to miss such an easy and economically justifiable avenue for game promotion.


Related Jobs

Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[11.18.19]

QA Tester
Insomniac Games
Insomniac Games — Burbank, California, United States
[11.18.19]

Sr. Project Manager
Insomniac Games
Insomniac Games — Burbank, California, United States
[11.18.19]

Lead Level Designer
Insomniac Games
Insomniac Games — Burbank, California, United States
[11.18.19]

Lighting Artist





Loading Comments

loader image