Itâ€™s been exactly one week since weÂ launched Crypt Run on Kickstarter, and since itâ€™s a 30-day campaign, that means itâ€™s 25% over. What a great time to reflect on the week, examine the trends, and see where this campaign is headed!
We launched via an email blast to ourÂ mailing listÂ of about 200 fine human beings, as well as the mandatoryÂ blog,Â tweet, andÂ Facebook post. Iâ€™m not aware of a way to check, but if memory serves, we closed our first day at around $2,000. One of our biggest and most awesome fans even contributed $1,000 (and claimed NO reward), which is just incredible.
The very next day (Saturday July 13th) we did aÂ live demoÂ atCalifornia Extreme, which is an annual arcade and pinball expo in Santa Clara. This was an exhausting day, lasting from 9am-3am (we each basically worked 18-hour shifts that day). This was our first live demo and it was exciting and educating. We made some amazing connections, including a Sony rep, that have the potential to be beneficial in the future.
Crypt Run performed surpsingly well, especially with young males (around 8-15 years old). OneÂ enthusiastic young gamerÂ played for FOUR HOURS straight! The pledges kept coming in throughout the day, energizing us when fatigue kicked in. Our friendÂ RickyÂ came by and took high-quality pictures with fancy lenses, which Iâ€™ll upload soon.
Sunday was much less extreme (pun intended). The expo was only open 11am-9pm, and the crowds were much thinner. We even had some time to play a few games ourselves! Over the weekend, we gave away hundreds of stickers with â€ścryptrun.comâ€ť printed on them, and the pledges continued to come in steadily.
Sometimes itâ€™s impossible to tell where exactly a pledge came from, but through emails and messages from backers, we know that a few hundred dollars came in directly because of California Extreme. Overall the live demo was a fantastic success and was just what this campaign needed to help its launch.
Monday, the pledges really hit the breaks. Up until Monday, Iâ€™d wake up to several new pledge notifications and theyâ€™d be relatively common throughout the day. Starting Monday, there was just one new pledge, and then only a small trickle throughout the day. This would be the trend throughout the week.
Tuesday was more of the same. We did the math, and at this point we needed about $75/day worth of pledges to make our $5,000 goal. Fortunately around this time I was doing nothing but media outreach, trying to establish relationships, and emailing anyone on the planet that I thought might care and be able to make a difference. Which leads us toâ€¦
Crypt Run hasnâ€™t had a ton of coverage yet, but itâ€™s only been a week, and I think these things take time. I do feel like weâ€™ve been lucky with the coverage that we have had. Here are the ones that Iâ€™m aware of:
(PleaseÂ contact meÂ if you have a URL to add to this list!)
We also tried aÂ Reddit promoÂ where you canÂ play as the Reddit alien. Kind of a stunt, I donâ€™t know man, weâ€™re just experimenting. It didnâ€™t go terribly well but thereâ€™s a small chance somebody saw it and pledged. Youâ€™ve gotta try, right?
OK! As of this writing, Crypt Run is 67% funded ($3,350 out of $5,000). Here are the stats that are available on Kickstarterâ€™s website:
(Click any of these pics to view a larger version.)
The above pie chart shows thatÂ $566Â were pledged via Kickstarter. This means that these pledges came directly from Kickstarterâ€™s own discovery channels, such as theÂ recently launchedÂ andÂ games categoryÂ pages.
This graph shows the overall progress of the campaign. As you can see, it started off strong, but its ascent has slowed considerably.
Good news if youâ€™re a fan ofÂ LostcastÂ (or podcasts in general), because Geoff and I will be on an episode ofÂ DarkCastÂ next week. Weâ€™ll also be recording a new â€śThe Story Behind Crypt Runâ€ť video, as well as pushing out a new alpha build with many bug fixes and improvements.
Overall, our first week went really well, and weâ€™re very happy with the results and the current state of the campaign. Itâ€™s now clear to us, though, that Kickstarter campaigns are a lot of work, the lionâ€™s share of which takes place AFTER the campaign has launched.