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November 30, 2020
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The Art of Providing Content in Social Media Community Management

by Michael Hahn on 05/22/13 08:36:00 am

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The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


Social Media Community Managers have a duty to provide content of all types to its community members. The amount of information is often staggered to allow the content to provided in bits and pieces to prevent information overload. How or What types of content is often up to the marketing plan of the company or organization that corresponds with release dates and time-lines in the content schedule is often referred as content management.

The Social Media Community Manager is often stuck between a rock and a hard place when providing the information that needs to be conveyed and building the buzz. They need to provide and implement compelling nuggets of content but at the same time be a little vague.  The goal is to first provide excitement and speculation among the community and press leading up to the final result. This can be referred to as the campaign in marketing.


The content can be provided in many ways. A few ways

  • Pictures - Pictures are one of the best visual tools today for inciting comments and feedback. Social Media Community Managers have avenues like Instagram and Pinterest to use to engage their communities to illicit responses and provide information.

  • Stories, Diaries and News Updates– With the success of Tumblr, organizations and companies finding its use outside of their sites. Sometimes providing updates in the form of text like a blog as a great way for readers to interact and understand what is happening around your community.

  • Videos - Videos are a big hit today with the continued success of YouTube. Vine is the current trend in the digital video craze. Every Community should be utilizing both of these networks as tools to grow their audience and keep the communities engaged.


Build a Content PlanIt is important to the Social Media Community Manager to utilize any and all tools available when possible to connect with members to build their community. Not all tools will work for each community. The True Art of Providing Content in Social Media Community Management is being able to provide all the content in a seamless non tiring manner while drumming the interest necessary to keeping the buzz train going. Remember your members are not mice and your content is never cheese. There has to be an end result for every piece of information. Utilize a content calender and build consistency. Your audience will be looking for the content on a regular basis.



Should you stagger community content over a period of time? What Content Methods work for your community?

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