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September 26, 2017
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Mike Lopez's Blog


Mike is a seasoned Design Director with 22 years of industry experience (formerly of EA, Radical, THQ & Glu Mobile). His expertise lies in the systems, mechanics & feature design and direction of racing, combat and character-action console games. He has designed, directed and balanced most of the gameplay systems, mechanics and driving physics for several versions of Road Rash and for Scarface: The World is Yours and has also done design and direction work on several EA franchises including James Bond.


Mike was a Studio Design Director with Glu Mobile, where he was a key Monetization, Retention, Usability, Analytics and A/B Testing leader within the company. He currently offers expert Mobile Retention, Monetization, Usability, Analytics, Economy, and Design Consulting Services. 


Unsatisfied with the heavy imbalance of theory-based design articles, Mike started an on-going Gamasutra Feature Series on Gameplay Fundamentals in order to help fill the void of gameplay-focused design, level production and execution process articles.


Member Blogs

The vocal Hard Core minority who are most prolific in gaming comments are clearly biased against Free2Play games. But the very same Capitalistic manipulation techniques being criticized have been used by all consumer-facing industries for 60+ years.

Mike Lopez's Comments

Comment In: [News - 12/03/2013 - 06:37]

I am always amused at ...

I am always amused at the High Horse so many people most often Core gamers take when talking smack about F2P games. r n r nSo let me get this straight: there are companies who mislead and manipulate their customers into consuming more and spending more money Hello This is ...

Comment In: [Blog - 08/14/2013 - 10:25]

I would say Midcore evolved ...

I would say Midcore evolved on Facebook before iOS Empires Allies, Backyard Monsters but the maturation of the platform and the users was the same as described for iOS.

Comment In: [Blog - 08/13/2013 - 04:50]

Nice post, Borut. r n ...

Nice post, Borut. r n r nI would argue that it is not a problem inherently with the use of vertical slices in these types of games. In my view the problem instead lies more in the enforcement on what constitutes a true vertical slice of gameplay, rather than what ...

Comment In: [News - 10/30/2012 - 04:16]

Prediction: Jar-Jar Binks meets a ...

Prediction: Jar-Jar Binks meets a grisly demise in the next Star Wars sequel.

Comment In: [News - 10/08/2012 - 04:10]

Step 1: Milla Jovovich r ...

Step 1: Milla Jovovich r n r nStep 2: r n r n r nI did find the first few RE movies fun. But without a smoking hot protagonist I doubt they would have done so well, true to the material or not.

Comment In: [News - 09/17/2012 - 04:18]

Great information. r n r ...

Great information. r n r nPresumably the Chinese customized localized, social network and content culture-customized version also experienced Apple Featuring in China, which would significantly increase app discoverability and allow the app to shoot up the charts faster. Is that assumption accurate r n r nThe social and content-customization are ...