Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 15, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 

Is Pokemon GO the Donald Trump of Games?

by Nathan Fouts on 07/22/16 02:42:00 pm   Expert Blogs

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

 

Yes, Pokemon GO is great, we play it with the kids and they love it.

Now then... 

It's interesting that any "how to" guides on game development and PR are pretty much defied by this game or could be by any really high profile product.
It did so many things wrong at launch and it just didn't matter. 
Is Pokemon GO the Donald Trump of games?
 


It had a terrible launch with servers down constantly, activation emails not returned from the Pokemon Trainer site over the course of a week, a fuzzy launch date with relatively little awareness built for such a big brand, no tutorial in the game, the software hangs frequently, and there are bugs everywhere (and not the kind of bugs you're supposed to catch). There are so many problems most small indie devs work hard to eliminate, but here were ignored by players or happening in full sight.
I've been working on our current game, Pig Eat Ball, for over 3 years, and for instance, I just spent 2 weeks further polishing the menu transitions and fixing tiny bugs in the music player. These details matter for an indie dev's games and reputation, but what about for the launch with a giant brand?

What does this tell us? These things don't matter? Or is it simply the strength of a brand? Or that if you get your core idea correct (catch Pokemon in 'real life'), it's all fine? I don't know. The dev in me is bitter and angry that the "normal rules don't apply here", but it's hard to deny all the positive outcomes of the game even in its current, half-complete state.

Regardless, whatever you do, don't use the Pokemon GO launch as a model of how to release your own game, because it simply doesn't apply.


Related Jobs

Cold Iron Studios
Cold Iron Studios — San Jose, California, United States
[07.15.19]

Sr. Concept Artist
Insomniac Games
Insomniac Games — Burbank, California, United States
[07.15.19]

Sr Character TD/Rigger
SideFX
SideFX — Toronto, Ontario, Canada
[07.15.19]

UE4 Developer (12-month contract)
Disbelief
Disbelief — Cambridge, Massachusetts, United States
[07.15.19]

Senior Programmer, Cambridge, MA





Loading Comments

loader image