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October 14, 2019
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Rachel Presser's Blog


Proprietress of Sonic Toad Media & Consulting where I've brought you the very first tax guide meant just for indie developers (2018 TAX REFORM UPDATE COMING), e-courses, random rants, and biz dev strategy and marketing services meant just for indie game developers. Columnist at Game with Your Brain and hostess of the GWYB podcast.

I'm making an incredibly stupid game about clam chowder (stay tuned for updates, got some neat new links coming soon.) Please hold me to that, I beg of you. After that, I'm going to make a game about junk mail! Who knows what other ventures are up ahead. I work on both my own games and do narrative design and game marketing for hire, so let's chat if you're interested.

As the name implies, I love toads and other amphibious and reptilian companions. Toad-human relations are underestimated! Plus they're the best pet an indie dev can have: free debugging.

Resident business advisor/instructor at Playcrafting NYC. Be my Twit here and be sure to check out my Events page for upcoming live classes and speaking slots in your area!

Need to pick my brain for just a few minutes about your business strategy, selling your game, getting off the ground freelancing, or work-life balance? I'm on Clarity FM now! Hit me up there.

More clips here.


Member Blogs

Posted by Rachel Presser on Thu, 28 Jun 2018 02:29:00 EDT in Business/Marketing, Indie
Do you think it's too early start marketing your game? Contrary to popular belief, it's never too early. Here's some misconceptions about game marketing and why you need an early start, and how to rethink attracting and retaining a fanbase.

Posted by Rachel Presser on Mon, 12 Feb 2018 09:12:00 EST in Business/Marketing, Indie
Game developers need to network like anyone else. But you've probably been taught a lot of wrong things about professional networking. For indie devs in particular, it's integral to your survival. Here's what you need to know about getting out there.

Posted by Rachel Presser on Mon, 08 Jan 2018 10:13:00 EST in Business/Marketing, Indie
The last-minute tax reform that became law won't affect your 2017 tax returns, but definitely shakes things up going forward. Indie devs will be impacted majorly: learn how and why.

Posted by Rachel Presser on Tue, 31 Oct 2017 10:29:00 EDT in Business/Marketing, Indie
In Part 1, I discussed how to make it to GDC as a broke-ass indie game dev since the pass alone can be cost-prohibitive. Here's how to save on travel, room, board, and more!

Posted by Rachel Presser on Fri, 22 Sep 2017 12:10:00 EDT in Business/Marketing, Indie
GDC 2018 registration is around the corner and planning needs to start early: including how you can scrap your way in as a broke-ass indie developer! Learn how you can get someone to cover your pass-- or make do without one.

Posted by Rachel Presser on Wed, 29 Mar 2017 10:08:00 EDT in Business/Marketing, Indie
We keep hearing the clarion call of "There's too many games!" Is there really? Are we facing a crisis-- or just growing pains as an industry?

Rachel Presser's Comments

Comment In: [Blog - 06/28/2018 - 02:29]

Definitely when you 've got ...

Definitely when you 've got a playable build and are ready for people to start seeing it and playing and getting those email signups as a result-- that 's a form of marketing that gets overlooked r n r nNot every game is going to have this formulaic marketing cycle ...

Comment In: [News - 02/15/2018 - 02:06]

Here 's how I now ...

Here 's how I now we 're not a real industry : Game development does not even have a NAICS code North American Industry Classification for tracking statistics on spending, taxes, etc. We get lumped in with software development or in some cases, media. Meaning that a solo indie dev ...

Comment In: [Blog - 01/08/2018 - 10:13]

A little under 2/3 of ...

A little under 2/3 of taxpayers already took the standard deduction: r n r nThis number is definitely going to increase. r n r nI 'd still suggest that if paying less taxes is a concern opposed to the ways your tax return will get used for things, like ...

Comment In: [News - 04/04/2017 - 03:59]

That 's so horrible. : ...

That 's so horrible. : It 's a sweet and moving tribute that their friends and colleagues are picking up this game. r n r n And even if you rent your home, please get a carbon monoxide detector.

Comment In: [Blog - 03/13/2017 - 10:15]

Congrats on your move to ...

Congrats on your move to go all in It can be scary leaving the security of a job even a part-time one which is actually what led me to start a second business-- which now provides more income and security than any part-time job but with more flexibility. For what ...

Comment In: [Blog - 08/08/2016 - 04:11]

This is an account that ...

This is an account that all indie developers need to read. It sounds like you definitely learned a lot from this failure, and while it 's every indie dev 's fear-- it doesn 't discount the success that you had. But no less, this is a fickle business and we ...