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January 21, 2018
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Rachel Presser's Blog


Proprietress of Sonic Toad Media & Consulting where I've brought you the very first tax guide meant just for indie developers, e-courses, random rants, and biz dev strategy and marketing services meant just for indie game developers.

I'm making an incredibly stupid game about clam chowder (stay tuned for updates, got some neat new links coming soon.) Please hold me to that, I beg of you. After that, I'm going to make a game about junk mail! Who knows what other ventures are up ahead. I work on both my own games and do narrative design and game marketing for hire, so let's chat if you're interested.

As the name implies, I love toads and other amphibious and reptilian companions. Toad-human relations are underestimated! Plus they're the best pet an indie dev can have: free debugging.

Resident business advisor/instructor at Playcrafting NYC. Be my Twit here and be sure to check out my Events page for upcoming live classes and speaking slots in your area!

Need to pick my brain for just a few minutes about your business strategy, selling your game, getting off the ground freelancing, or work-life balance? I'm on Clarity FM now! Hit me up there.

Or hook up a girl up with some java if my posts, in-person rants, and ****posting has enriched your life in some manner. 


Member Blogs

Posted by Rachel Presser on Mon, 08 Jan 2018 10:13:00 EST in Business/Marketing, Indie
The last-minute tax reform that became law won't affect your 2017 tax returns, but definitely shakes things up going forward. Indie devs will be impacted majorly: learn how and why.

Posted by Rachel Presser on Tue, 31 Oct 2017 10:29:00 EDT in Business/Marketing, Indie
In Part 1, I discussed how to make it to GDC as a broke-ass indie game dev since the pass alone can be cost-prohibitive. Here's how to save on travel, room, board, and more!

Posted by Rachel Presser on Fri, 22 Sep 2017 12:10:00 EDT in Business/Marketing, Indie
GDC 2018 registration is around the corner and planning needs to start early: including how you can scrap your way in as a broke-ass indie developer! Learn how you can get someone to cover your pass-- or make do without one.

Posted by Rachel Presser on Wed, 29 Mar 2017 10:08:00 EDT in Business/Marketing, Indie
We keep hearing the clarion call of "There's too many games!" Is there really? Are we facing a crisis-- or just growing pains as an industry?

Posted by Rachel Presser on Mon, 13 Mar 2017 10:15:00 EDT in Business/Marketing, Design, Indie
There are many takeaways to be had from GDC 2017. But one of them is that failure actually IS an option because it likely isn't what you think it means.

Posted by Rachel Presser on Fri, 12 Aug 2016 08:34:00 EDT in Business/Marketing
From a tax law expert's perspective, this bill's objective is primarily to increase AAA activity in New York but indie developers may actually see some benefits.

Rachel Presser's Comments

Comment In: [Blog - 01/08/2018 - 10:13]

A little under 2/3 of ...

A little under 2/3 of taxpayers already took the standard deduction: r n r nThis number is definitely going to increase. r n r nI 'd still suggest that if paying less taxes is a concern opposed to the ways your tax return will get used for things, like ...

Comment In: [News - 04/04/2017 - 03:59]

That 's so horrible. : ...

That 's so horrible. : It 's a sweet and moving tribute that their friends and colleagues are picking up this game. r n r n And even if you rent your home, please get a carbon monoxide detector.

Comment In: [Blog - 03/13/2017 - 10:15]

Congrats on your move to ...

Congrats on your move to go all in It can be scary leaving the security of a job even a part-time one which is actually what led me to start a second business-- which now provides more income and security than any part-time job but with more flexibility. For what ...

Comment In: [Blog - 08/08/2016 - 04:11]

This is an account that ...

This is an account that all indie developers need to read. It sounds like you definitely learned a lot from this failure, and while it 's every indie dev 's fear-- it doesn 't discount the success that you had. But no less, this is a fickle business and we ...

Comment In: [Blog - 04/18/2016 - 01:18]

That would definitely be an ...

That would definitely be an equitable way to justify crunch. While still bad for work-life balance, at least letting devs share in the rewards would take away the insulting part of no extra pay at all.

Comment In: [Blog - 04/06/2016 - 01:31]

This is a beautiful analysis. ...

This is a beautiful analysis. I wrote about how game audio gets overlooked, and Undertale is a great example of what an evocative soundtrack can do for your game. Can 't wait to see Part 2