Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Rachel Presser's Blog


Proprietress of Sonic Toad Media & Consulting where I've brought you the very first tax guide meant just for indie developers, e-courses, random rants, and biz dev strategy and marketing services meant just for indie game developers. Columnist at Game with Your Brain and hostess of the GWYB podcast, resident snarker at Home Stratosphere as well.

I work on both my own games and do narrative design and game marketing for hire, so let's chat if you're interested. Current project: hashtag #ThatChildfreeGame on Twitter, thought I'd have a micro site up by now until I wound up needing 36 stitches in my foot and leg, so yeah, I fell behind on things. Put your health first, dammit. You can't make a game if you're dead.

As the name implies, I love toads and other amphibious and reptilian companions. Toad-human relations are underestimated! Plus they're the best pet an indie dev can have: free debugging.

Be my Twit here and be sure to check out my Events page for upcoming live classes and speaking slots in your area!

Need to pick my brain for just a few minutes about your business strategy, selling your game, getting off the ground freelancing, or work-life balance? I'm on Clarity FM now! Hit me up there.

More clips here.


Member Blogs

Posted by Rachel Presser on Tue, 16 Jun 2020 10:29:00 EDT in Business/Marketing, Indie
There's a lot of confusing and conflicting information about SBA small business aid. Game devs normally don't qualify for these programs, but the EIDL package just might provide your finishing funds and then some. Learn how to apply and navigate them.

Posted by Rachel Presser on Mon, 23 Mar 2020 12:54:00 EDT in Design, Production, Serious, Indie
The world changed in the course of a week. As we lock down in an attempt to slow the spread of COVID-19, game developers have a new role in all this: to provide agency to people when they largely have none.

Posted by Rachel Presser on Fri, 17 Jan 2020 10:40:00 EST in Business/Marketing, Indie
Games careers aren't as linear or black-and-white as we've been taught. There's more paths than becoming a studio employee, growing a company with an investor, or shooting for the full-time indie dream. How do you think yours will look in the 2020s?

Posted by Rachel Presser on Thu, 28 Jun 2018 02:29:00 EDT in Business/Marketing, Indie
Do you think it's too early start marketing your game? Contrary to popular belief, it's never too early. Here's some misconceptions about game marketing and why you need an early start, and how to rethink attracting and retaining a fanbase.

Posted by Rachel Presser on Mon, 12 Feb 2018 09:12:00 EST in Business/Marketing, Indie
Game developers need to network like anyone else. But you've probably been taught a lot of wrong things about professional networking. For indie devs in particular, it's integral to your survival. Here's what you need to know about getting out there.

Posted by Rachel Presser on Mon, 08 Jan 2018 10:13:00 EST in Business/Marketing, Indie
The last-minute tax reform that became law won't affect your 2017 tax returns, but definitely shakes things up going forward. Indie devs will be impacted majorly: learn how and why.

Rachel Presser's Comments

Comment In: [Blog - 03/23/2020 - 12:54]

Thank you Durval : ...

Thank you Durval :

Comment In: [Blog - 06/28/2018 - 02:29]

Definitely when you 've got ...

Definitely when you 've got a playable build and are ready for people to start seeing it and playing and getting those email signups as a result-- that 's a form of marketing that gets overlooked r n r nNot every game is going to have this formulaic marketing cycle ...

Comment In: [News - 02/15/2018 - 02:06]

Here 's how I now ...

Here 's how I now we 're not a real industry : Game development does not even have a NAICS code North American Industry Classification for tracking statistics on spending, taxes, etc. We get lumped in with software development or in some cases, media. Meaning that a solo indie dev ...

Comment In: [Blog - 01/08/2018 - 10:13]

A little under 2/3 of ...

A little under 2/3 of taxpayers already took the standard deduction: r n r nThis number is definitely going to increase. r n r nI 'd still suggest that if paying less taxes is a concern opposed to the ways your tax return will get used for things, like ...

Comment In: [News - 04/04/2017 - 03:59]

That 's so horrible. : ...

That 's so horrible. : It 's a sweet and moving tribute that their friends and colleagues are picking up this game. r n r n And even if you rent your home, please get a carbon monoxide detector.

Comment In: [Blog - 03/13/2017 - 10:15]

Congrats on your move to ...

Congrats on your move to go all in It can be scary leaving the security of a job even a part-time one which is actually what led me to start a second business-- which now provides more income and security than any part-time job but with more flexibility. For what ...