Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 26, 2022
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Similarities Between Social Interaction in Online Gaming and Social Media

by Windi Barth on 05/07/10 01:58:00 am   Featured Blogs

2 comments Share on Twitter    RSS

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


One of the most effective means of advertising for us whenever we have a promo for one of our games is to post it on the mobiusgames pages on Facebook and Twitter. We get immediate feedback from our friends and followers, much in the same way as in online games when someone posts something in general chat and everyone starts responding.  It’s as if social meda sites took the social model of online games and developed it for the general population.

I remember more than 10 years ago, back in the days of MUDs (or for those who weren’t born yet then: Multi User Dungeons), one of things I really liked about it was the ability to interact with people from all walks of life and from all over the world.

There was this entire database of people that you could access just by going online and connecting with them using different methods which are now also available in most social media sites.  I learned more about what it was like to live in Adelaide just by chatting with one of my guild mates than I probably would have discovered if I had gone there on a tour.

And then someone introduced me to World of Warcraft and I was exposed to an even LARGER database of people that I had access to (I played on Phoenix MUD and there were at most, probably 25 people online at the same time). 

I was intimidated at first when my lowbie shadow priest found herself in Darnassus, surrounded with all sorts of characters bustling about, too busy to pay any attention to a noob outfitted in scraps dropped from trash. 

Fortunately, someone took pity on me and showed me the ropes:  from organizing a party, to joining a guild, to figuring out addons, then finally, to the joyous wonders of raiding.   I learned most of what I know about WoW through friends I had met online and had never met in real life.  In other words, I built my entire life in the game just by interacting online with the people I had met in the game.

Small surprise then that with the advent of social media, I found it very easy to apply the social skills I had learned through playing online games to the different platforms that had become available to me.

To illustrate my case, I have listed below several examples of the correlation between World of Warcraft and Facebook.

comparison of WoW and Facebook In other words, Facebook and the like have just made possible for everyone else to enjoy what we gamers have already been doing for years!

Related Jobs

Remedy Entertainment
Remedy Entertainment — Helsinki, Finland

Lead Gameplay Animator
Remedy Entertainment
Remedy Entertainment — Helsinki Metropolitan Area, Finland

Senior DevOps Engineer
Gameforge AG
Gameforge AG — Karlsruhe, Germany

Mathematician* for Game Design [Studio]
Gameforge AG
Gameforge AG — Karlsruhe, Germany

Game Designer* [Studio]

Loading Comments

loader image