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YongHee Kim's Blog

 

Game designer in Korea. Specialized in free to play merchandise design and development. 

 

Member Blogs

Posted by YongHee Kim on Mon, 15 Aug 2016 06:37:00 EDT in Business/Marketing, Design, Serious, Smartphone/Tablet
How much should we charge for a particular game item? this is the question all the monetization designer ask themselves, but hard question to answer.


Posted by YongHee Kim on Tue, 06 May 2014 05:41:00 EDT in Business/Marketing, Design, Console/PC, Serious, Social/Online
It's no big secret. Free to play game industry is depending most of their profit on Gashapon. And yet, no one really understands how and why that happens. I will try to explain how and why that happens.



YongHee Kim's Comments

Comment In: [News - 10/06/2017 - 04:04]

That is an interesting perspective ...

That is an interesting perspective : I have a theory of my own for why Call of Duty franchises are so successful in the USA but not in Japan Japan is known for graveyard of military FPS games r n r nI think it 's something to do with the ...

Comment In: [Blog - 08/29/2017 - 09:20]

I generally agree with points ...

I generally agree with points you are making, that current industry trend of data revenue oriented development won 't nurture creativity and overall quality of games will be stagnated. But I don 't think X LTV - UASC will decrease until The Correction . r n r nI 've been ...

Comment In: [News - 08/18/2017 - 11:22]

Yeah, we do have regulation ...

Yeah, we do have regulation to prevent teenagers playing games after midnight. for PC online games only, teenagers can play mobile games anytime they want And since teenagers can easily get their hands on social security number of their parents or grandparents, we got lots of new active accounts of ...

Comment In: [Blog - 08/17/2017 - 12:35]

We 've been trying this ...

We 've been trying this kind of customer segmentation for years in Korea, but couldn 't yield any general system that can be applied to new game for better performance. Hope new technology and advances in ML will shed new light on this area :

Comment In: [News - 05/30/2017 - 03:43]

Are you talking about console ...

Are you talking about console gamer demographics plenty of women and 30 years old man are playing games. http://developers.magmic.com/demographic-breakdown-casual-mid-core-hard-core-mobile-gamers/ r n r nAnd in Free to play games, 30 gamer is far more lucrative than younger gamers. Because they have a deeper pocket with less time. So they gladly pay ...

Comment In: [Blog - 05/26/2017 - 09:55]

I agree that capped payment ...

I agree that capped payment game could be considered as 'buy to play ' game if pay cap is small enough. But with ever increasing income inequality all over the world, I doubt our industry would go down that path. r n r nFor a business people or shareholders point ...