Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 16, 2021
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Aidan Minter's Blog   Expert Blogs


20 years videogame experience across videogame retail and publishing including companies such as Game Ltd, HMV ,JVC,  Atari, Midway Games and Meteor Entertainment. In my current role I am a Senior Account Manager for a a UK based videogame PR agency. My previous experience includes the Free ot Play sector as a marketing and PR consultant for videogame publishers, assisting in Western European marketing  and PR communications for the likes of for World of Tanks and Meteor Entertainment on HAWKEN.

Previous and current titles in a marketing or PR capacity include: Unreal Tournament,Tetris, Victory Boxing, R-Type, Terminator: Rise of the Machines, Roller Coaster Tycoon, Act of War, Shadow Ops: Red Mercury, Wheelman, Driv3r, Rise and Fall: Civilizations at War, World Rally Championship, SBK and more recently The Golf Club, Guild of Dungeoneering, BEDLAM, Narborion Saga, War Thunder, Marvel Heroes 2015.


Expert Blogs

With the arrival of VR, this blog post looks at the 5 fundamental aspects of marketing and promotion which are essential if your product is to succeed.

BUGHUNT - Essential Tips For Product Survival. This blogpost looks at the essential 'to do' list before product launch. Avoiding the pitfalls of a untested product and ways in which you can hone the player experience.

Video Content and Dev Diaries, creating virality in your video communications for your target audience. Spreading the word and promoting your product tips.

Product Positioning is one of the most important aspects of games marketing to a prospective audience, here this blog post looks at the importance of positioning in a busy marketplace and defining your products feature strengths against competitors.

5 critical areas where Indie video game development teams and startups can sharpen their skills prior to releasing their dream project.Avoid the mistakes still being made and stand out from the crowd.

Aidan Minter's Comments

Comment In: [News - 01/26/2016 - 05:04]

@Scott - I 'm based ...

@Scott - I 'm based in the UK, never had any problems finding Multiplayer games on PS4, the lobby 's are always full for the last 2 months, PC might be another issue though. Biggest irk for me isn 't so much DLC, why complain, just don 't buy into ...

Comment In: [Blog - 09/08/2015 - 01:23]

Great article, thanks for sharing ...

Great article, thanks for sharing the findings, I can mirror the frustrations when dealing with press, I work for a PR agency and we work with a good few indies. One of the biggest factors people do not realise is that some of the larger game sites and their writers ...

Comment In: [Blog - 08/18/2015 - 01:13]

@ Ryan, Kristophers Lego description ...

@ Ryan, Kristophers Lego description is a great way of explaining it, Katy was also spot on. The entire team needs to know who the target audience is regardless if they are a coder, background artist or server administrator. The Lego Plane concept is as apt as anyone could put ...