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October 24, 2017
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Alex Fleetwood's Blog   Expert Blogs


Alex Fleetwood is the founder & CEO of Sensible Object, a new studio that aims to be the first global game company of the Internet of Things. Their first game Fabulous Beasts is launching on crowdfunding in late 2015. 

Prior to Sensible Object he founded and ran Hide&Seek, a design studio working at the point where games meet culture. Hide&Seek was named as one of Gamasutra's Top 10 Developers of 2013.



Expert Blogs

Posted by Alex Fleetwood on Tue, 01 Sep 2015 01:35:00 EDT in Design, Production, Indie
It's increasingly important to create games that stand out with original mechanics and features. Designer and studio director Alex Fleetwood describes "This We Believe" - a design tool that he's used for the last five years to do just that.

Posted by Alex Fleetwood on Thu, 21 Mar 2013 08:14:00 EDT in Business/Marketing, Smartphone/Tablet
A post about all the rewards Hide&Seek designed for their Kickstarter that stayed on the cutting-room floor.

Posted by Alex Fleetwood on Fri, 08 Feb 2013 07:39:00 EST in Business/Marketing, Smartphone/Tablet
A first post for Gamasutra from Alex Fleetwood, founder of UK game studio Hide&Seek, reflecting on Paolo Pedercini's Indiecade talk Toward Independence and describing their own efforts to move beyond working for clients.

Alex Fleetwood's Comments

Comment In: [News - 10/06/2014 - 06:17]

I 'm convinced that the ...

I 'm convinced that the right use for this technology is in destination gaming, not living room gaming. I think that if you install this tech as part of a live, paid-for experience in cities think Punchdrunk meets Laser Quest you 'd have massive demand and a viable business model. ...