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Alexandru Voica's Blog


After having experienced the fast-paced world of the IP business as a junior engineer at various companies around Europe, Alex has decided to pursue his dream of working in technology and marketing communications. His enthusiasm for gadgets and all things electronic has led him to Imagination Technologies, a company which has been at the forefront of mobile graphics and multimedia since its inception. His background includes research in computer graphics at the School of Advanced Studies Sant'Anna in Pisa and a brief stint as a CPU validation engineer, working for an established international company. When not planted firmly in front of his laptop, Alex can be found hitting the basketball court, singing along at a rock n' roll concert, enjoying art cinema or reading his favorite American authors. He sees the Marcoms department as a driving force behind preserving and growing the company's already strong name brand.


Member Blogs

Posted by Alexandru Voica on Thu, 23 Jul 2015 03:21:00 EDT in Programming, Console/PC, Smartphone/Tablet
Even though the target applications for ray tracing are extremely varied, this article focuses mainly on shadows. Ray tracing creates more accurate shadows, free from the artifacts of shadow maps; in addition, ray traced shadows are also up to 50% faster.

Posted by Alexandru Voica on Tue, 18 Mar 2014 01:02:00 EDT in Programming, Console/PC, Smartphone/Tablet
This article will be focusing on some techniques which you can use to integrate ray tracing into your game engine and thus obtain incredbile benefits in visual quality, and in some cases, performance.

Posted by Alexandru Voica on Fri, 19 Apr 2013 04:12:00 EDT in Programming, Smartphone/Tablet
A look at why efficiency in texture compression is vital for mobile and a comparison of PVRTC and PVRTC2 with other widely texture compression standards available to game developers.

Posted by Alexandru Voica on Wed, 10 Apr 2013 11:19:00 EDT in Programming, Smartphone/Tablet
This article provides insight into scaling the fidelity of graphics to get the most out of the underlying GPU, a unique selling point when differentiating your application from the crowd.

Alexandru Voica's Comments

Comment In: [Blog - 07/23/2015 - 03:21]

The PowerVR Ray Tracing architecture ...

The PowerVR Ray Tracing architecture moves away from the flawed GPU compute approach the software technique you mention in the first part of your comment and integrates dedicated ray tracing hardware that takes care of ray coherency intersections . Have a look at this presentation from the GDC Vault for ...