After having experienced the fast-paced world of the IP business as a junior engineer at various companies around Europe, Alex has decided to pursue his dream of working in technology and marketing communications. His enthusiasm for gadgets and all things electronic has led him to Imagination Technologies, a company which has been at the forefront of mobile graphics and multimedia since its inception. His background includes research in computer graphics at the School of Advanced Studies Sant'Anna in Pisa and a brief stint as a CPU validation engineer, working for an established international company. When not planted firmly in front of his laptop, Alex can be found hitting the basketball court, singing along at a rock n' roll concert, enjoying art cinema or reading his favorite American authors. He sees the Marcoms department as a driving force behind preserving and growing the company's already strong name brand.