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September 21, 2020
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Alice Guillaume's Blog


Alice Guillaume is the Senior Director of Marketing at AppLovin where she heads up AppLovin’s in-house creative studio, SparkLabs, where she and her team build creatives for Lion Studios, for gaming studios worldwide, and for AppLovin’s partner studios to help developers grow their businesses.


Member Blogs

Posted by Alice Guillaume on Thu, 28 May 2020 10:58:00 EDT in Business/Marketing, Design, Indie, Smartphone/Tablet
Learn how to develop a creative strategy and pick up a few practical dos and don’ts for making profitable creatives.

Posted by Alice Guillaume on Fri, 08 May 2020 10:48:00 EDT in Business/Marketing, Indie, Smartphone/Tablet
Creatives have now become one, if not THE ultimate lever to pull when optimizing a campaign. Learn what some of my top predictions are for the rest of the year.