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September 20, 2020
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Andre Faure's Blog


I have the privilege of working in this virtuous industry for the last 22 years, always in leadership positions, from Marketing and Product Manager LATAM, XBOX to General Manager of the ZEEBO project at Tectoy/Qualcomm to Sr. Director, Games at RealNetworks. More than six years ago I have decided to invest in my own company, GamePlan, a consultancy specialized in Business Intelligence, Development and Marketing Strategy and Execution. Since 2014, we have served more than 180 studios and companies across the globe and the industry.

I'm looking forward to sharing opinions, trends, questions and hopefully a lot of information to help out readers!


Member Blogs

Obviously, you have already heard of the term “Unicorn” when it comes to define startups, but you ever heard of the term “Zebra”? Let’s start here: Game companies are not Unicorns. We are Zebras.

I’m feeling so-so. Yesterday was better than today, and I have no idea how I’m going to feel tomorrow. I’m self-quarantined for almost 6 months, since March 17th. I have the privilege, like many of us in the games industry, to function 100% at home.

These days I was remembering some of the worst situations involving the consultancy-client relationship I’ve been part of. It is quite shocking the amount of crazy moments we have lived in the last 6 years and we should talk about it.

At GamePlan, we often deal with cases of game developers desperate because their beloved game is not performing as expected. The reality check here is painful – who tested the game? From whom have you collected feedback?

The Ubisoft scandal is obviously terrifying, but definitively not surprising. What gets most people out of their comfort zone is that it pops the bubble of how we try to sell the game industry culture, as democratic, inclusive, safe. It is not.

One of the main things that afflict an organization is lack of communication. My observation for the last 23 years working in this space is that one of the things that really gets in the way of clear communication is the Perception vs Reality dilemma.