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September 23, 2017
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Andrzej Marczewski's Expert Blogs

Posted by Andrzej Marczewski on Tue, 18 Nov 2014 01:51:00 EST in Design, Serious
Randomness can be fun and can lead to many serendipitous moments in games as well as the real world.


Posted by Andrzej Marczewski on Tue, 04 Nov 2014 02:42:00 EST in Design, Serious
Some more thoughts on what gamification designers are getting wrong when it comes to game mechanics and what we could be talking about instead.


Posted by Andrzej Marczewski on Tue, 07 Oct 2014 06:40:00 EDT in Design, Serious
When I was young, one of my absolute favourite things in the world were arcades! When ever my parents took me on holiday, I would pray that nearby would be an arcade.


Posted by Andrzej Marczewski on Mon, 15 Sep 2014 08:51:00 EDT in Design, Serious, Social/Online
At its heart, is gamification Pervasive User Centric Design? Is it the cross over between real and virtual worlds?


Posted by Andrzej Marczewski on Tue, 02 Sep 2014 09:13:00 EDT in Design, Production, Smartphone/Tablet
What we need to do is step back from time to time and say “How will this actually impact the user”.


Posted by Andrzej Marczewski on Fri, 30 May 2014 06:16:00 EDT in Design, Serious, Smartphone/Tablet
Focus. Pure and laser like focus. My daughter is about 2 years old. I got Toca Pet Doctor for her today as a treat. My 7 year old laughed at me and said “she will not be able to play that, she doesn’t know how”.


Posted by Andrzej Marczewski on Tue, 22 Apr 2014 07:45:00 EDT in Design, Social/Online, Smartphone/Tablet
It is no secret that I would love to get the games industry to become more involved in gamification and have spoken to many people in the industry about it.


Posted by Andrzej Marczewski on Thu, 20 Mar 2014 07:10:00 EDT in Business/Marketing, Design, Serious
It might not be a game, but you still need rules and to understand how people might behave - not how you want them to behave.


Posted by Andrzej Marczewski on Tue, 04 Mar 2014 06:43:00 EST in Business/Marketing, Serious
What if people just don’t want to play your game? How do you engage them?


Posted by Andrzej Marczewski on Fri, 07 Feb 2014 08:51:00 EST in Business/Marketing, Design, Serious
One of the great things about games is how they handle objectives. Very rarely will you play a game these days that sets out one huge objective and just leaves you to it, they all break the main objective into sub-objectives.


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