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September 19, 2021
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Andrzej Marczewski's Expert Blogs

Posted by Andrzej Marczewski on Fri, 07 Feb 2014 08:51:00 EST in Business/Marketing, Design, Serious
One of the great things about games is how they handle objectives. Very rarely will you play a game these days that sets out one huge objective and just leaves you to it, they all break the main objective into sub-objectives.


Posted by Andrzej Marczewski on Mon, 20 Jan 2014 10:36:00 EST in Business/Marketing, Design, Serious, Social/Online
This time I want to look at a concept I have been talking about for a while, but have never really explained properly. Thin Layer and Deep Level gamification.


Posted by Andrzej Marczewski on Thu, 09 Jan 2014 12:31:00 EST in Business/Marketing, Design, Serious
An example of unusual user behaviour gives me an excuse to talk about Overjustification effect and cheating in gamification


Posted by Andrzej Marczewski on Fri, 29 Nov 2013 07:40:00 EST in Business/Marketing, Serious
I was trying to simplify and improve my gamification user types. Version 2 is just that and a little more. After more research and the results of mine and others surveys on the matter, I have realised a few things.


Posted by Andrzej Marczewski on Thu, 24 Oct 2013 06:03:00 EDT in Business/Marketing, Production, Serious
Ever since I first started considering Game Thinking, I have been trying to come up with a way to break down all of the parts that make it up. The first attempt was my article about the differences between serious games and gamification.


Posted by Andrzej Marczewski on Tue, 15 Oct 2013 09:59:00 EDT in Production, Console/PC, Indie
Innovation is not dead in the games industry, but it is buried pretty deep and just longing to get out.


Posted by Andrzej Marczewski on Thu, 26 Sep 2013 07:00:00 EDT in Design, Serious
Serious Games are big at the moment, but are we lumping too much under the one heading? I explore what a serious game actually is.


Posted by Andrzej Marczewski on Wed, 11 Sep 2013 12:00:00 EDT in Design, Serious
To continue the interview theme for another week, I present my interview with Karl Kapp. Karl is an eLearning expert, author, researcher and all round fountain of information and understanding!


Posted by Andrzej Marczewski on Thu, 05 Sep 2013 06:54:00 EDT in Design, Serious
Machinations is a fantastic game mechanics modeling tool by Joris Dorman - http://www.jorisdormans.nl/machinations/ It allows you to build an interactive model of the basic structure of many types of game and recently has been getting some attention in th


Kaye Elling is a currently a lecturer in Computer Games at the University of Bradford. Kaye has over 12 years industry experience in game design, with titles such as GTA2, Premier Manager and Bratz on portfolio.


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