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January 16, 2018
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Antonio Santo's Blog


Antonio Santo is the founder and CEO of JALEO. He is a journalist specialized in videogames, culture and technology, and he is in charge of one of the main electronic entertainment magazines in Spain, FS Gamer. He is also a member of the jury of the Fun & Serious Game Festival (Bilbao, Spain). Antonio has also a remarkable artistic career: he has spent more than 15 years working as musician and he has received many awards as a writer; he was the only Spanish poet invited to WEYA 2012 (international young artists encounter organized as part of the London Olympic Games).


Member Blogs

Have you ever struggled to write a good press release about your game? Here you have 7 tips that will make them more useful and efficient to help you with your PR and communication strategy

Steam is not the only store out there, even though its obviously the bigger. In this post, we comment and discuss some alternative stores for indie developers

Metacritic can be a PR tool by itself for your indie studio and your games. Here you will find the most basic knowledge, some stuff that can be useful for every indie developer out there. Getting a good Metascore can be difficult for a small indie studio,

Posted by Antonio Santo on Tue, 04 Apr 2017 09:46:00 EDT in Business/Marketing
Can a PR and media relations strategy really guarantee your success? And if it can't, why bother at all with a PR? Having a clear picture of what a PR really can do for you is important to avoid frustration - and to hire the right person!