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Betable Blog's Expert Blogs

Posted by Betable Blog on Sat, 04 Aug 2012 05:28:00 EDT in Programming, Indie
This is a guest post by the Miranda Brothers, who won the Grand Prize at the Betable Hackathon for their Real-Money Carnival claw game. Read on to take a peek inside a hackathon-winning team's process.

Posted by Betable Blog on Tue, 17 Jul 2012 11:07:00 EDT in Business/Marketing, Indie
Inspired by Tim Schafer’s DoubleFine campaign and many others, aspiring game developers have taken to Kickstarter to raise funds for their game. This post is a guide for making the most of your Kickstarter campaign and increasing your chances of success.

Posted by Betable Blog on Thu, 28 Jun 2012 01:48:00 EDT in Business/Marketing, Indie
In this guest post, Matt Hackett of Lost Decade Games talks about how creating a podcast about his indie game company helped him build a dedicated following that supported the company and their games.

Posted by Betable Blog on Thu, 07 Jun 2012 12:41:00 EDT in Business/Marketing, Social/Online
Freemium games are dominating the charts in the App Store, and they often make more money than a paid game. You wonder... Is making a freemium game right for you? I put together three steps to help you analyse the situation & make the transition.

Posted by Betable Blog on Fri, 25 May 2012 02:44:00 EDT in Business/Marketing, Serious
"Kompu gacha" is a popular monetization system in Japan where you collected random rewards in pursuit of a grand prize. This game was loved by players and companies alike, so why was it banned last week, and what can we learn from it's demise?

Posted by Betable Blog on Thu, 29 Mar 2012 02:01:00 EDT in Design, Social/Online
This month’s Kontagent analytics webinar was packed yesterday, with hundreds of developers from around the world tuning in to make it their most successful webinar ever. The topic? How to build ‘irresistible’ social casino games. I summarize it here.

Posted by Betable Blog on Thu, 09 Feb 2012 10:47:00 EST in Business/Marketing, Social/Online
As a part of Betable’s community outreach, we asked indie devs on the IndieGamer and TIGSource forums to weigh in on how they balance gameplay with monetization. The response lead to interesting insights into what monetization tactics are appropriate.

Posted by Betable Blog on Thu, 26 Jan 2012 11:05:00 EST in Design, Indie
Indie developer Nimblebit dropped a PR bomb on Zynga yesterday, arguing that Zynga copied it's game. Unfortunately, the line between inspiration and duplication is blurry at best. What constitutes copying? Should game companies be punished for doing it?

Posted by Betable Blog on Tue, 29 Nov 2011 07:14:00 EST in Design, Serious
Roger Dickey is the creator of Mafia Wars, one of the most successful social games of all time, and was the GM of FishVille at Zynga. He recently spoke at our Game Monetization meetup event, "Money Talks", and dropped some serious knowledge. Check it out!

Posted by Betable Blog on Wed, 16 Nov 2011 06:06:00 EST in Design, Social/Online
At our first Game Monetization meetup, Money Talks, Roxanne Gibert of Spyra Games presented a great overview of game monetization. She went in-depth outlining the framework that you need to implement to make impactful monetization decisions.

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