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Brian Bowman's Blog

 

Brian Bowman is the Founder and CEO of ConsumerAcquisition.com which offers the first end-to-end user acquisition solution with a creative marketplace for Facebook and Google ad creation, an AI-powered campaign automation platform and action-based reporting for Facebook Advertisers. The company has acquired more than 150 million app installs and leads for Glu Mobile, PlayStudios, Matchington Mansions, Lucktastic, Blue Apron, EBATES and many others. Brian’s experience spans across start-ups to corporate environments, with a proven track record of navigating online businesses to profitability while producing award-winning products. Previously, Brian served as Founder/CEO of LikeIt.com, CMO of Reply.com and VP of Product for Match.com, where his efforts resulted in increased revenue growth. He has also served as a consumer Internet executive for Disney, ABC and Yahoo!

 

Member Blogs

The latest emerging trend in advertising is 'funny explainer videos". See great examples of effective funny video commercials to inspire ad creative for your games.


Posted by Brian Bowman on Wed, 06 Apr 2022 03:44:00 EDT in Business/Marketing, Design, Smartphone/Tablet
U.S. consumer spending in mobile action games rose 69% in 2021 largely driven by one open-world RPG: Genshin Impact. This report analyzes how Genshin Impact attracts high-value users in the United States and how RPG games can leverage that proven success.


A picture is worth 1,000 words. Your audience watches gameplay capture to learn key gaming skills and get buying advice. You need to incorporate gameplay capture into your creative. Here's how.


Posted by Brian Bowman on Fri, 25 Sep 2020 10:55:00 EDT in Business/Marketing
Ever wonder how your mobile game KPIs perform vs industry benchmarks? Each week we release Mobile App Industry Benchmarks to uncover your performance vs competitors and see KPIs like CTR, CPM, CPC, CPI, IPM, Conv%, country breakdowns, and more.


Posted by Brian Bowman on Wed, 09 Sep 2020 10:57:00 EDT in Business/Marketing
Ever wonder how your mobile game KPIs perform vs industry benchmarks? Each week we release Mobile App Industry Benchmarks to uncover your performance vs competitors and see KPIs like CTR, CPM, CPC, CPI, IPM, Conv%, country breakdowns, and more.


Posted by Brian Bowman on Thu, 20 Aug 2020 11:02:00 EDT in Business/Marketing
Ever wonder how your mobile game KPIs perform vs industry benchmarks? Each week we release Mobile App Industry Benchmarks to uncover your performance vs competitors and see KPIs like CTR, CPM, CPC, CPI, IPM, Conv%, country breakdowns, and more.