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February 21, 2018
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Chris Zukowski's Blog

 

Chris is user interface designer who also develops games that are bizare twists on classic genres. His latest game is Zombie King. He second latest game is Wizard Golf RPG

 

Member Blogs

Confused as to what marketing strategy to use? This post will help you organize your tactics and form a strategy to ensure people who are interested in your game will be with you on launch day.


If you feel like you are just throwing darts trying random marketing schemes then understanding what a marketing funnel is can really help. In this post I will introduce this concept and illustrate where things can go wrong.


Independently published authors somehow figured out how to survive even though there are over 100,000 eBooks published every year. They have a lot that they can teach us about marketing our self-published games.


Your first game should be simple they say. What does "simple" even mean?


This year these developers stood out and created some innovative ways to promote their games. Learn how you can use their tricks.


Nearly 30 years ago Nintendo started publishing a magazine that captured the imagination of every video-game-playing child in North America. It was also a great marketing tool. Here is what it did right...



Chris Zukowski's Comments

Comment In: [Blog - 02/05/2018 - 10:39]

Steam notably does a terrible ...

Steam notably does a terrible job of recommending games people might like - When you look at Cogmind 's steam page, do you think the games in the MORE LIKE THIS section are similar r n r nIf not I wonder if it makes sense to try and train steam ...

Comment In: [Blog - 02/06/2018 - 10:07]

Thanks Ian I really hope ...

Thanks Ian I really hope to demystify this dark art. Marketing doesn t have to be that thing we treat like medicine. It is actually more enjoyable when you look at marketing as trying to please the player.

Comment In: [Blog - 01/23/2018 - 10:55]

Thanks for the kind words ...

Thanks for the kind words Danilo r n r n detriment of quality - who said anything about lack of quality. Successful indie authors spend a considerable amount of money for professional editors to review their books. Fans write horrible reviews if their are too many spelling errors. r n ...

Comment In: [Blog - 01/09/2018 - 10:11]

Hi Marvin, 3D RTS Tower ...

Hi Marvin, 3D RTS Tower Defense was such a smart move. It really is a good way to get a lot of the strategy without all the extra complication that comes from a full RTS. r n r nArt is not my strong suit either. However, you can cut corners ...

Comment In: [News - 01/04/2018 - 03:59]

Did any of you travel ...

Did any of you travel to Arizona to find out the feel of the place

Comment In: [Blog - 12/28/2017 - 11:34]

Thanks for the comment ...

Thanks for the comment