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September 26, 2020
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Chris Zukowski's Blog   Expert Blogs

 

Chris is a game marketing consultant and blogger at HowToMarketAGame.com and creates his own games at his company Return To Adventure Mountain

 

Expert Blogs

Posted by Chris Zukowski on Mon, 01 Jun 2020 02:01:00 EDT in Business/Marketing, Design, Production, Indie
If you have a game on Steam you probably got the notification that the Summer Sale is just around the corner. The Summer and Winter sales drive the most post-launch purchases of your game. Is your page ready for all this traffic?


Posted by Chris Zukowski on Wed, 22 Jan 2020 10:52:00 EST in Business/Marketing, Design, Production
Writing a great talk is really hard. You have to make it informative, and convincing, and yet still fun. Plus, you have to keep a lid on your anxiety. Here are some tips I used to give the highest-rated summit talk at GDC 2019.


Posted by Chris Zukowski on Mon, 18 Nov 2019 11:56:00 EST in
Steam sales drive game purchases. Obviously. But what is happening on an individual buyer level? How can we make our games and store pages more appealing to increase purchases? I spent hours watching and interviewing gamers to find out.


imgur is one of the last remaining marketing platforms where your post can go viral reaching hundreds of thousands of people without paying to boost it, getting an influencer to cover it, or knowing the platform holder personally. Here is how to use it.


Posted by Chris Zukowski on Fri, 06 Sep 2019 12:43:00 EDT in Business/Marketing, Design, Indie
If you have wondered what you should put on your Steam store page, I have completed a research project to identify exactly what the average Steam user is looking for.


Posted by Chris Zukowski on Mon, 25 Mar 2019 09:10:00 EDT in Business/Marketing, Design, Production, Art, Console/PC, Indie
You see a lot of slides at GDC. These are the best ones from the sessions I attended.



Chris Zukowski's Comments


Comment In: [Blog - 02/05/2020 - 12:19]

Hi thanks for writing this ...

Hi thanks for writing this up. So good r n r nRegarding Facebook being your top external traffic... do you all run ads r n r nOr is it facebook groups I heard those are so hot right now

Comment In: [Blog - 11/18/2019 - 11:56]

@Ron Thanks for reading There ...

@Ron Thanks for reading There was some mention of that. If you look at the section where I list out their carts one of the comments from a participant was Removed no time to play and no discount . Another participant did mention that they were moving so did not ...

Comment In: [Blog - 10/10/2019 - 07:34]

Great advice Mysterious..... ...

Great advice Mysterious.....

Comment In: [Blog - 09/06/2019 - 12:43]

Thanks glad you liked it. ...

Thanks glad you liked it.

Comment In: [Blog - 06/04/2019 - 10:39]

Hey thanks for linking to ...

Hey thanks for linking to my email talk Let me know if you have any questions and glad to see I got you to open a mailchimp account.