Chris Zukowski's Expert Blogs
If you have a game on Steam you probably got the notification that the Summer Sale is just around the corner. The Summer and Winter sales drive the most post-launch purchases of your game. Is your page ready for all this traffic?
Writing a great talk is really hard. You have to make it informative, and convincing, and yet still fun. Plus, you have to keep a lid on your anxiety. Here are some tips I used to give the highest-rated summit talk at GDC 2019.
Steam sales drive game purchases. Obviously. But what is happening on an individual buyer level? How can we make our games and store pages more appealing to increase purchases? I spent hours watching and interviewing gamers to find out.
imgur is one of the last remaining marketing platforms where your post can go viral reaching hundreds of thousands of people without paying to boost it, getting an influencer to cover it, or knowing the platform holder personally. Here is how to use it.
If you have wondered what you should put on your Steam store page, I have completed a research project to identify exactly what the average Steam user is looking for.
You see a lot of slides at GDC. These are the best ones from the sessions I attended.
Falling in love with Email Marketing: How Kitfox and their fans found love.
Do you know who is buying your games? What do they like and dislike about your games? Where do they spend time online? If you have no clue, you should try to get to know the people that are giving you their hard-earned money.
Confused as to what marketing strategy to use? This post will help you organize your tactics and form a strategy to ensure people who are interested in your game will be with you on launch day.
If you feel like you are just throwing darts trying random marketing schemes then understanding what a marketing funnel is can really help. In this post I will introduce this concept and illustrate where things can go wrong.