Chris Zukowski's Expert Blogs
Do you know who is buying your games? What do they like and dislike about your games? Where do they spend time online? If you have no clue, you should try to get to know the people that are giving you their hard-earned money.
Confused as to what marketing strategy to use? This post will help you organize your tactics and form a strategy to ensure people who are interested in your game will be with you on launch day.
If you feel like you are just throwing darts trying random marketing schemes then understanding what a marketing funnel is can really help. In this post I will introduce this concept and illustrate where things can go wrong.
Independently published authors somehow figured out how to survive even though there are over 100,000 eBooks published every year. They have a lot that they can teach us about marketing our self-published games.
Your first game should be simple they say. What does "simple" even mean?
This year these developers stood out and created some innovative ways to promote their games. Learn how you can use their tricks.
Nearly 30 years ago Nintendo started publishing a magazine that captured the imagination of every video-game-playing child in North America. It was also a great marketing tool. Here is what it did right...
If you are confused about the differences between social media and email marketing, read this guide. I will teach you what you need to send your email list.
Hey all your hopes of being a world famous millionaire game designer went out the window when your first game didn't sell very well. Don't freak out! Here are 15 tips on what to do with your failed game.
Another promising indie game fails and I start thinking of ways not to fall victim to the same issues.
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