Chris Zukowski's Expert Blogs
Posted by
Chris Zukowski
on Mon, 01 Jun 2020 02:01:00 EDT
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If you have a game on Steam you probably got the notification that the Summer Sale is just around the corner. The Summer and Winter sales drive the most post-launch purchases of your game. Is your page ready for all this traffic?
Posted by
Chris Zukowski
on Wed, 22 Jan 2020 10:52:00 EST
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Writing a great talk is really hard. You have to make it informative, and convincing, and yet still fun. Plus, you have to keep a lid on your anxiety. Here are some tips I used to give the highest-rated summit talk at GDC 2019.
Posted by
Chris Zukowski
on Mon, 18 Nov 2019 11:56:00 EST
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Steam sales drive game purchases. Obviously. But what is happening on an individual buyer level? How can we make our games and store pages more appealing to increase purchases? I spent hours watching and interviewing gamers to find out.
Posted by
Chris Zukowski
on Thu, 10 Oct 2019 07:34:00 EDT
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imgur is one of the last remaining marketing platforms where your post can go viral reaching hundreds of thousands of people without paying to boost it, getting an influencer to cover it, or knowing the platform holder personally. Here is how to use it.
Posted by
Chris Zukowski
on Fri, 06 Sep 2019 12:43:00 EDT
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If you have wondered what you should put on your Steam store page, I have completed a research project to identify exactly what the average Steam user is looking for.
Posted by
Chris Zukowski
on Mon, 25 Mar 2019 09:10:00 EDT
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You see a lot of slides at GDC. These are the best ones from the sessions I attended.
Posted by
Chris Zukowski
on Wed, 31 Oct 2018 08:44:00 EDT
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Falling in love with Email Marketing: How Kitfox and their fans found love.
Posted by
Chris Zukowski
on Tue, 06 Mar 2018 10:07:00 EST
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Do you know who is buying your games? What do they like and dislike about your games? Where do they spend time online? If you have no clue, you should try to get to know the people that are giving you their hard-earned money.
Posted by
Chris Zukowski
on Tue, 20 Feb 2018 05:05:00 EST
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Confused as to what marketing strategy to use? This post will help you organize your tactics and form a strategy to ensure people who are interested in your game will be with you on launch day.
Posted by
Chris Zukowski
on Tue, 06 Feb 2018 10:07:00 EST
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If you feel like you are just throwing darts trying random marketing schemes then understanding what a marketing funnel is can really help. In this post I will introduce this concept and illustrate where things can go wrong.
