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October 19, 2017
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Christina Chen's Blog


Christina Chen is an expert and entrepreneur in the field of data-driven player optimization and monetisation design.

With a background in software engineering, Christina played a significant role on the payment services that now underpin the majority of Microsoft platforms such as XBox Live and the Windows phone. These platforms now serve millions of users globally.

As senior producer at PopCap, Christina led her team adopting GaaS in a volatile Chinese market and player retention improved significantly. PopCap developed an understanding of tailoring GaaS to a local market and has become one of the most successful western studios in China. 

Her work has also included a Director position at Surprise Attack. In a management position as well as the head of mobile Free-to-Play, Christina worked closely with clients to improve their monetisation design and strategic post-launch operations.

Christina is now working on Second Sight, a data insights platform helping game developers turning their mountain of data into actionable insights.


Member Blogs

Posted by Christina Chen on Fri, 11 Aug 2017 10:51:00 EDT in Business/Marketing, Design
In the first article of our Q&A series, we answered the question "How do different monetisation techniques (eg consumables, cosmetics, loot boxes etc) influence the longevity of a game?".

Posted by Christina Chen on Wed, 15 Feb 2017 10:09:00 EST in Business/Marketing, Production, Console/PC, Indie, Smartphone/Tablet
This article is for a beginner audience re: game analytics. Well go into what it is, why its useful, and a non-intimidating way to start understanding and using it.