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Crystin Cox's Blog   Expert Blogs


I’ve spent the last 17 years making games, specifically large scale, live games. In my career I have focused on game design and direction, monetization strategy, and LiveOps while also being active in the game developer community as a frequent speaker and writer, especially about ethics in monetization. I love making player-centric games and my belief in building long term engagement through live operations has led me to work with great teams at ArenaNet, Nexon, and Disney, I joined the Xbox team in late 2018 and am currently the Director of Live Operations for Xbox Game Studios Publishing where I help many game teams plan and execute effective LiveOps strategies. I strongly believe that good live operations can help players get the game experiences they deserve; experiences that are engaging, personalized, and valuable.

You can find many of my past talks and publications through my LinkedIn profile here:


Expert Blogs

While the content may be bite-sized, the impact of a well-designed live events strategy is significant for engagement, community sentiment, and monetization.

Trying to nail down the sometimes slippery concept of LiveOps and define what exactly it means and how it's done.