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October 29, 2020
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Crystin Cox's Blog   Expert Blogs


I’ve spent the last 17 years making games, specifically large scale, live games. In my career I have focused on game design and direction, monetization strategy, and LiveOps while also being active in the game developer community as a frequent speaker and writer, especially about ethics in monetization. I love making player-centric games and my belief in building long term engagement through live operations has led me to work with great teams at ArenaNet, Nexon, and Disney, I joined the Xbox team in late 2018 and am currently the Director of Live Operations for Xbox Game Studios Publishing where I help many game teams plan and execute effective LiveOps strategies. I strongly believe that good live operations can help players get the game experiences they deserve; experiences that are engaging, personalized, and valuable.

You can find many of my past talks and publications through my LinkedIn profile here:


Expert Blogs

Posted by Crystin Cox on Fri, 24 Apr 2020 11:24:00 EDT in Design, Console/PC, Social/Online
While the content may be bite-sized, the impact of a well-designed live events strategy is significant for engagement, community sentiment, and monetization.

Posted by Crystin Cox on Fri, 27 Mar 2020 04:07:00 EDT in Design, Production, Console/PC, Social/Online
Trying to nail down the sometimes slippery concept of LiveOps and define what exactly it means and how it's done.