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Daniel Camilo's Blog


Senior Marketing Specialist living and working in China since 2008. 
Business developer for a Game Publishing company in Shenzhen. 
Videogames and the gaming industry are my life! 


Member Blogs

Backed by Tencent and iDreamSky, this gaming store in China has games and consoles for sale, and renting! The odd thing is, most of what's available in this store is not officially licensed to be commercialized in China. Let's take a tour inside...

China is introducing age ratings for games. What it means for developers, and how it can impact the biggest gaming market in the world.

A year ago I wrote about how Activision was heavily invested in porting its biggest franchises to mobile, way beyond Call Of Duty. Now, the company's COO Daniel Alegre explicitly confirmed that strategy. But what changed in the mobile market since then?

Marketing from both Sony and Microsoft want you to believe 4K/60fps will be the continuous standard for this next generation. However, once we get past all the cross-gen launch titles, expect a lot of performance diversity.

While the PS5 and Xbox Series X/S don't have an official release date in China, the consoles will be easily available to Chinese consumers all over the country, and local pre-orders are happening already.

The PS5 will outsell the Xbox by at least 4-to-1 at launch. I believe gamers are eager for new hardware, have the means to buy it, and the PS5 will be the first choice coming this fall.

Daniel Camilo's Comments

Comment In: [Blog - 01/04/2021 - 10:42]

I understand what you mean, ...

I understand what you mean, but those chains you mention are nothing like the typical game stores . I 've been to those in Beijing, and many many others in other cities around China as well. There 's a huge difference. The so called grey market stores sell imported games ...